2007 - Kaszas Marketing & Communications Kaszas Marketing & Communications Menu

Success Story: Image Consultant Gets a New Brand

November 21, 2007 by Kaszas Marketing

Fully Integrated Marketing Communications Yields Rapid and Lasting Results Often, a new client approaches us with a very specific concern. This was the case with Michelle Horne, President of Putting It Together Image Consulting. She’d been trying to get a website for her business live for years, but it seemed a daunting task that always […]

Improve Your Search Engine IQ

October 21, 2007 by Kaszas Marketing

With the kids back in school, there’s more time to focus on your own learning. Below you’ll find five exercises – one for each workday in the week – designed to boost your search engine IQ. You can also download our “Maintaining a Search-Engine-Optimized” white paper, which elaborates on these methods and tactics to improve […]

Lesson Learned: Thinking Objectively About Your Own Work

April 12, 2007 by Maria Ford

It was a classic case of the cobbler’s children going without shoes. Over the past five years, Kaszas has helped numerous clients devise, tweak and revamp their corporate messaging strategies – all the while keeping its own messaging largely unchanged! By the middle of 2006, it was clear to me that an updated Kaszas communications […]

Time for a Spring Tune-Up?

March 21, 2007 by Kaszas Marketing

Rarely does a company talk about its “message” (noun) or its “position” (noun). More commonly, we talk about “messaging” and positioning” (verbs). We know intuitively that these are ongoing business activities, and our addition of the “ing” suggests that we also know there is an element of fluidity to developing our messages and positioning statements. […]

Preparing for a Messaging Review

by Kaszas Marketing

A messaging review is only effective if all key stakeholders – such as the entire management team – buy into the need for it and understand its value. Key to getting everyone on board with the effort is to involve everyone right from the start. That doesn’t mean the project will be an unmanageable free-for-all […]

Service in Brief: Brand-Aid by Kaszas Marketing

by Kaszas Marketing

Communicating your brand is crucial in managing the identity and perception of your company and its products or services. Businesses often find they are struggling with some of these brand-inhibiting challenges: Fluctuating or even competing messages produced by various forces within the business Consumed by tactical implementation, with no time to review the big picture […]

Making Customers Part of Your Sales Force

by Kaszas Marketing

Why it’s not enough for you customers to say nice things about you. At Kaszas Marketing, we’ve noticed a trend over the past two years. Since the tech bubble burst, our clients are increasingly focusing their marketing communications around credibility statements – and customer success stories and case studies are key in that communications mix. […]

How to Elicit a Customer Testimonial

by Kaszas Marketing

Turn your happy customers into a powerful sales force. Creating strong customer testimonials and stories requires a process. Here are the steps: Plant the seed. Mention the possibility of a case study or success story during the late sales process. Mention it again as the product trial or implementation progresses. Where possible, negotiate with lead customers […]

The Importance of Marketing Experimentation

February 11, 2007 by Maria Ford

It’s easy to get excited about new ideas; it’s harder to stick to them after the initial flush of “newness” wears off. We’ve noticed a trend among some of our smaller clients that it’s worth addressing here, both because it is a trend and because it can be dangerous. The trend looks something like this: […]