2008 - Kaszas Marketing & Communications Kaszas Marketing & Communications Menu

Is Your Website Done?

September 24, 2008 by Andrew Symes

If you answered “yes” to that question, it’s time to ask yourself another question: What am I doing wrong? That’s because a good website is a living, evolving entity. The days when a website was simply an “online brochure” are long past. Users’ expectations of a website – and a search engine’s criteria for ranking […]

Why You Need a Living Marketing Communications Calendar

September 9, 2008 by Maria Ford

In our last newsletter, I discussed why traditional marketing plans almost never work – at least not for the kinds of clientele we work with at Kaszas. By looking too far into the future, discouraging examination of results, and being difficult to modify on the fly, I contended, marketing plans rarely produce their intended results. […]

Why I Hate Marketing Plans

April 10, 2008 by Maria Ford

How’s that for a lead-in to a newsletter from a marketing professional?! But, hear me out before assuming I’ve just committed a major gaffe. Over my career, and in particular during the past five years running Kaszas Marketing and working with many clients across a wide range of industries and business models, I have come to […]