2010 - Kaszas Marketing & Communications Kaszas Marketing & Communications Menu

Words, Words, and More Words

September 24, 2010 by Maria Ford

A recent study from the University of California San Diego estimates that the speed of modern life can be calculated at 2.3 words per second. That’s nearly 10,000 words consumed per day. With individuals being constantly barraged by verbiage, is it possible to make YOUR company’s marketing content stand out? At Kaszas, we believe it […]

Getting I.T. On Side

September 17, 2010 by Andrew Symes

In our experience as marketing communications managers, we have encountered not-uncommon tension between the Marketing and I.T. departments related to corporate websites. It often seems like the two groups don’t speak the same language even though both are working with the website’s and company’s best interests in mind. This can result in online marketing challenges […]

The Cure for “Blank Page Syndrome”

February 24, 2010 by Maria Ford

Writing is easy: All you do is sit staring at a blank sheet of paper until drops of blood form on your forehead.” – Gene Fowler (American journalist & biographer) I love that quotation! I think we’ve ALL felt that way about a writing task at some point or another. One of the most valuable services […]

Living Communications Calendars

February 18, 2010 by Andrew Symes

While a living marcoms calendar is an excellent vehicle for tracking and planning marketing activities, a lesson we’ve learned is that these calendars run the risk of becoming mere holding-places for individual tactics. Activity-Based Calendars Certain marcoms activities – like events, press releases, speaking engagements and webinars – occur at a specific time. A calendar […]