2012 - Kaszas Marketing & Communications Kaszas Marketing & Communications Menu

Don’t Forget About Your Website!

December 14, 2012 by Maria Ford

While social platforms are important, your website is still your most critical online marketing asset. Social media and pay-per-click advertising activities have dominated marketing headlines and boardroom discussions of late. While these tools can play a positive role in the marketing mix of a small- to medium-size business, they can also be a dangerous distraction. […]

B2B Blogging: It’s Easier Than You Think!

November 14, 2012 by Maria Ford

Corporate blogging:  for thought leadership, tangible SEO, social & sales benefits. As our feature article (above) explains, an effective corporate website must regularly produce fresh content to feed other online properties (such as social media) and to remain well-ranked in search engines. A number of our clients have found that a corporate blog is an […]

Let’s Talk!

October 21, 2012 by Maria Ford

“Let us make a special effort to stop communicating with each other, so we can have some conversation.” – Judith Martin (Miss Manners) According to the literature on the topic, the art of conversation hasn’t changed significantly since 44BC, when Cicero was penning his thoughts about what makes a good conversationalist (“Listen more than you […]

Google AdWords Audit: PIKA Technologies

September 13, 2012 by Andrew Symes

After running a set of Google AdWords pay-per-click (PPC) campaigns with limited success, PIKA Technologies asked Kaszas to assess their campaign and determine whether there was room for improvement. PIKA has agreed to let us share their experience and some of the most important lessons they learned from our recent AdWords audit. Experimenting with AdWords […]

For Tweet’s Sake!

August 14, 2012 by Maria Ford

Will your naked brevity be a commodity or a specialty? Will your naked brevity be a commodity or a specialty? It’s as if Marshall MacLuhan was anticipating the dawn of Twitter when he wrote, “The medium is the message.” What MacLuhan was getting at is that the channel or format one chooses to deliver a […]

AdWords Success Story With Best Practices

July 18, 2012 by Kaszas Marketing

Voice-over-IP phone provider, Versature, has had excellent success with its Google AdWords PPC campaign. With a monthly spend of greater than $5,000 on AdWords, Versature is receiving significantly more and better quality sales leads than it had previously achieved using radio, print or direct mail efforts. Versature’s President, Paul Emond, agreed to share his lessons […]

Creative Uses of Surveys

June 1, 2012 by Maria Ford

Marketing departments and marketing communications professionals can make valuable use of surveys and survey data in their promotional activities. With a bit of foresight, surveys and polls can be used to engage audiences, promote events/products/services, execute on social media strategies and more. Useful Survey Types We especially like these common types of surveys for use […]

Webinar Best Practices: Our Top 5 Recommendations

May 29, 2012 by Andrew Symes

When properly delivered, a webinar can position your company as an industry thought leader, warm existing leads and even attract new prospects. We regularly tune into marketing, copywriting, SEO and web analytics webinars to keep up to date on industry best practices. We also develop and edit webinar content and scripts on behalf of clients. […]

The Executive Bio: Your Calling Card to the World

May 24, 2012 by Maria Ford

I am compelled to write this article after witnessing the appalling state that executive bios appear to be in. As part of a recent project, I edited a large number of public- and private-sector executive biographies. While a few of the bios we were sent stood out as thoughtful, informative and relevant to the situation […]

Social Media Marketing: Should We?

May 1, 2012 by Maria Ford

With increasing frequency, we are asked by small- and mid-sized companies about social media marketing. The two most common social media properties we are asked about are Facebook and Twitter. The two most common questions we’re asked about social media are: “What is it?” and, “Should we?” Because those two questions cancel each other out (if you don’t […]

Trademarks & Branding: More Than A Good Idea

April 24, 2012 by Maria Ford

In the course of our work, we often encounter clients who get very excited about trademarking their ideas. This often happens in the early stages of a business, or when a new business model, product or service is being developed. As exciting new ideas and innovations arise, the ™ symbols begin to proliferate. Too often, […]

The Importance of Context

March 18, 2012 by Kaszas Marketing

The Importance of Context –       By Andrew Symes (Kaszas Marketing) and Melanie Rodney, Ph.D. (Macadamian) Traditionally, marketers have segmented and targeted customers based on their demographics and lifestyle characteristics. In Business-to-Consumer (B-to-C) marketing, it is still very common to categorize customers by personal descriptors such as age, level of income or education or by their […]

Coupons: A Cautionary Tale

February 24, 2012 by Maria Ford

We recently came across an article about a UK bakery that was pushed to the brink of bankruptcy when a Groupon deal cost the company its profits for the entire year. This got us thinking about the “when, the “why” and the “how” of using a coupon as a promotional tool. A Coupon Suggests a Commodity If you’re considering […]

The Joy of Content

January 28, 2012 by Maria Ford

“We just don’t have the time.” That’s the common challenge that most of our SME clients express related to why they may want to engage in more social media marketing but don’t. From our perspective as professional marketing writers, however, it doesn’t have to be difficult. Sure, it’s ideal to have someone – or more […]

Leveraging Your Social Media Followers: Many are willing to tell YOUR story

January 24, 2012 by Andrew Symes

Aocial media allows people with a common interest to converse online and interact in ways that would not normally be possible (or practical) in person. In November, however, I learned about the powerful offline benefits of social media when I attended a tweetup – an in-person gathering of Twitter users – at Florida’s Kennedy Space […]

Top Content Destinations

January 17, 2012 by Andrew Symes

Syn-di-cate (verb) – to release media content for publication through multiple content destinations. RSS (noun) – “Really Simple Syndication” – a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. (source: Wikipedia) Top 4 Types of Content to Syndicate Add this content to your e-newsletter or home […]