2013 - Kaszas Marketing & Communications Kaszas Marketing & Communications Menu

Measuring Your Search Engine Performance: It’s Not (Just) About Your Rankings

December 9, 2013 by Andrew Symes

You may have already received the search engine optimization (SEO) pitch via e-mail: “For only $99 a month, we will improve all of your search engine rankings!”  The claims are often specific – “We’ll confidently get you to page 1 of Google!” – but one important point always seems to be missing from these pitches: […]

“You can pay me now, or pay me later”

November 14, 2013 by Kaszas Marketing

Website 101 – Rules of Engagement “You can pay me now, or pay me later” If you’re an advertising buff or a love-child of the sixties, chances are pretty good that you came across the FRAM Oil Filter commercials that ran in the early to mid-1970s. The earliest versions featured actor Walter Mathews as the […]

New CASL Anti-Spam Legislation for Canada: Impact on Marketing Email

October 22, 2013 by Maria Ford

CASL, Canadian Anti-Spam Legislation, is a new federal law passed at the end of 2010 and expected to be enforced by the end of 2014. Because this law affects any business engaged in marketing using electronic communication of any kind (e.g. email, instant messages, SMS, etc.), we wanted to summarize the potential impact of CASL […]

Is Marketing Automation Right for You

Is Marketing Automation For You?

October 8, 2013 by Kaszas Marketing

With enterprise software companies such as Salesforce.com and Oracle wrapping existing Marketing Automation vendors into their offerings, the value of these tools has been substantiated. It’s a clear indication that Marketing Automation is here to stay. But is Marketing Automation right for you, right now? In this blog, I hope to help you answer that […]

Channel Nurturing: It Doesn’t Have to be Onerous!

September 23, 2013 by Andrew Symes

If you sell through channel partners, you’ve probably noticed that few – if any – partners move as much product as you’d like without encouragement. A consistent marketing communications program can play a key role in motivating channel partners and ensuring that they have the information and messages they need to be successful. We recently […]

Escapism – How NOT to Launch a Product or Service

September 11, 2013 by Kaszas Marketing

The Not-So-Great Escape: Top 3 New Product Introduction Errors “Those who try to flee will be shot” It may sound harsh, but this generic line from any prisoner-of-war movie ever made would be a good one for product, marketing, and business professionals to abide by when it comes to new product introductions (NPIs). New products […]

Is Your Marketing Team Performing Like a Jazz Band

Is Your Marketing Team Performing Like a Jazz Band?

August 21, 2013 by Kaszas Marketing

If the answer is “no”, this might be a good time to reconsider the tune. Jazz bands, like effective marketing teams, are tightly knit collectives of talent, known for their attention to detail and passion for their craft. Each member plays an integral role in the outcome; but, while each instrument has a beautiful sound […]

Marketing is a Series of Good Habits

July 16, 2013 by Maria Ford

  I think everyone has an idea about what Marketing is, particularly in these transparent times when brands and advertising messages are dissected and analyzed in popular media. But based on the experiences that we have at Kaszas Marketing, I would say that what nearly everyone who isn’t a (good) marketer fails to “get” is […]

What’s in a name?

July 2, 2013 by Andrew Symes

It’s official. Ottawa’s new CFL Franchise will be called the Ottawa RedBlacks. When I heard the name several months ago as a rumour, I said what many others did upon hearing it for the first time: “THAT’s the name? What the is a RedBlack?” Since then, I’ve changed my tune and feel that it’s a strong name and a smart marketing decision.

Advertising 101: “You may fire when you are ready Gridley”

June 18, 2013 by Kaszas Marketing

  Captain Staros: “What kind of artillery support do we have, sir?” Colonel Tall: “Two batteries of 105’s” Staros: “They won’t make a dent. Over” Tall: “No, but it bucks the men up. It’ll look like the Japs are catching hell” Those lines are from the movie The Thin Red Line. The Captain, whose company […]

You Have Questions About Marketing. We Don’t Have the Answers.

June 4, 2013 by Maria Ford

When we first meet with a new prospective client, two scenarios are quite common: They may have spent time preparing a detailed plan of exactly what they need, which they present to us, and then explain that they need help doing it because there is no one responsible for Marketing on staff. They will go […]

PPC Ottawa

It’s Time to Reconsider Google AdWords

May 22, 2013 by Andrew Symes

We were early adopters to Google AdWords (my experience with AdWords dates back to 2003) and we’re currently managing client campaigns that have been running for many years. We often run into clients that experimented with AdWords in the early days but found it to be ineffective or expensive. If that describes your company, we suggest that you take another look as things have changed!

Social Media Image

Hate Social Media? The Web Doesn’t Care.

May 7, 2013 by Kaszas Marketing

– by Andre Danis In a recent meeting with a trusted client, the owner stated categorically that he did not “believe” in social media. He said that it was just another piece of useless drivel and that he would be damned if he started wasting time, effort and money supporting it. My reply to him […]

Image Optimization

Don’t Forget to Optimize Your Images!

April 12, 2013 by Andrew Symes

Optimized web content is just one component of a good search engine optimization strategy. In addition to using keyword-rich content and encouraging links from well-ranked websites, your website should include optimized imagery – especially if you produce a very “visual” product.

Signs That You Use Social Media Too Much

March 27, 2013 by Maria Ford

Ever wonder whether the amount of time you spend on social media sites is excessive? This infographic will help you compare your social media usage to the U.S. population in general. But to simplify the question, I thought I’d offer a few certain warning signs that you’re spending too much time on social media: You […]

Is a “Button-Pusher” Managing Your AdWords Campaign?

by Andrew Symes

Google and Bing have made it easy to setup a pay-per-click (PPC) advertising campaign. It’s so easy, in fact, that almost anyone can launch a campaign and “manage” it by pressing a few buttons and generating a monthly report.  While anyone can put together a PPC campaign, it takes experience and knowledge of best practices […]

Google: Big Company, Small Thinker

March 14, 2013 by Maria Ford

  I’ve used Google Reader for years, in particular to track topics on the web of importance to our clients. Today, Google shut down this (free) and very popular application, meeting with widespread public outcries against the move. I also use Facebook, and there is always a great outcry when Facebook makes changes to the […]

search engine optimization is not monkey business

SEO: the Most Tedious Job in the World

March 12, 2013 by Maria Ford

  Search engine optimization must be the most tedious job I can think of. The process of keyword research in particular is boring, repetitive, tedious, and leads a person down multiple branching pathways that are often unanticipated and un-budgeted. Sometimes, it feels like a monkey could do the job. But a monkey can’t do the […]

How a Messaging Platform Evolves in the Real World

March 6, 2013 by Maria Ford

It’s always been my contention that an effective (i.e. well researched and well executed) messaging platform is flexible enough to tolerate the ongoing evolution that occurs in business. For reasons of confidentiality I have not felt comfortable writing in detail about any particular client’s messaging evolution, but the re-branding of Kaszas Communications to Kaszas Marketing […]

SEO Ain’t What it Used to Be!

March 5, 2013 by Andrew Symes

When Kaszas first offered search engine optimization (SEO) services, it was mainly about the content. We researched optimal keywords on behalf of customers and included them in the body text, headings and metadata of all web content we wrote. While these “on-site” factors still play an important role in optimizing a website, off-site components are […]