2014 - Kaszas Marketing & Communications Kaszas Marketing & Communications Menu

Year in Review: Favourite Posts

December 15, 2014 by Maria Ford

  I’ve been looking back over our marketing blog posts from 2014 – these are my favourites! Some of them are ones that clients said inspired them. Some struck a chord with clients. Some are just my personal favourites. Enjoy this “year in review”: Holding on to Sameness …the pull of inertia is ever present. After […]

Care to join me for lunch in my station wagon?

November 26, 2014 by Kaszas Marketing

“Hitch your wagon to a star.” Ralph Waldo Emerson Some years ago, my best friend and I set up what became a rather successful residential design-build company. In only a few years’ time we wrote tens of millions of dollars of management contracts and had some incredible project ventures, which included designing and building the […]

Six Marketing Accounts You Should be Following

November 10, 2014 by Andrew Symes

While marketing’s core principles remain constant over time, tactics and tools can change quickly. Here are five marketing resources we follow closely to keep our knowledge and skills up to date:

From Circle-K to Apple, Brands are Much More than Stamps

October 28, 2014 by Maria Ford

A recent infographic about the neuroscience of how the brain processes logos seems proof of how complex our relationships with brands are. Despite decades of independence from my parents, I still use the same laundry detergent and fabric softener I grew up with. At some point, my Mom actually switched brands of dish detergent and it […]

Be Careful Where You Point That Thing!

October 14, 2014 by Kaszas Marketing

“Sight not what’s near through aiming at what’s far.” – Euripides Things were simple in the good-old days when it came to mass mailings. You picked your area codes, shot-gunned neighborhoods for 5 cents a door, and were disappointed when the results were marginal. Rather than snipping the low hanging fruit, mass mailings targeted everyone […]

Marketing Doesn’t Waste Money. People Do.

September 29, 2014 by Maria Ford

“Marketing” frequently gets singled out for being a money pit. Why is that? Any time that you spend money without having a plan, a strategy, and some expertise in the area is a risk. How much money has been put towards R&D projects that turn out to be dead ends – unfeasible, unsalable? How about […]

Why emperors should not wear clothes

September 16, 2014 by Kaszas Marketing

“We succeeded in confusing them.” – An old sales associate I’ve had the challenging experience of dealing with a few hard core, old-school clients in the last few years when it comes to sales processes, communications and lead generation. Getting them to change their ways in terms of how they disclose information—and what they disclose—is […]

Marketing Efficiency: Achieve More with Less Effort

August 25, 2014 by Andrew Symes

Everyone recognizes the benefits of an energy-efficient home. A similar reality can be found in marketing: a “marketing efficient” operation is one in which program execution becomes simpler to execute as time goes on and deliver the best possible bang for the buck.

Social Media Management

Social Media Strategy: Where You Went Wrong

August 14, 2014 by Kaszas Marketing

  I’m not going to make you wait for the answer. In fact, you probably already know the answer. You underestimated the effort required for an effective social media presence. I see this every day. You probably see this every day, too. How many accounts on Twitter, Facebook, Pinterest, Instagram, YouTube, etc. do you follow […]

Forget “Getting to YES”. Get to NO!

July 31, 2014 by Kaszas Marketing

  “Any questions no questions?” – General Subliminal, SNL I’ve had several successful business experiences in selling, particularly in the last dozen years. During the period of 2003 to 2006 my closing rates were abnormally high and I honestly wasn’t sure why. In trying to understand things I even experimented at lowering my closing rate […]

Holding on to Sameness

July 14, 2014 by Maria Ford

  What was the last Big Change that you made in your life? I mean something dramatic, something that felt like a huge risk. It may have been a new career, a financial risk, ending a relationship or starting a new one, or deciding to jump head-first into a new activity or venture. I’ve done […]

Sobering Up with Strategic Planning

July 3, 2014 by Kaszas Marketing

“We don’t have twelve years’ experience in Vietnam. We have one year’s experience twelve times over.” John-Paul Vann Those of you who remember the trying times of the Vietnam War may be familiar with John-Paul Vann, who rose to become the most powerful civilian in the US Army, the equivalent of a Major General. Vann […]

AdWords-Ottawa

AdWords vs. AdWords Express: Which is Right for You?

June 16, 2014 by Andrew Symes

In 2011, Google launched the AdWords Express program to simplify the process of setting up and managing a pay-per-click (PPC) advertising campaign. Designed for businesses that recognize the importance of online advertising but have no PPC expertise, AdWords Express lets you set up a PPC account and launch an ad within 15 minutes. You simply […]

Content Marketing

Content: The Conversation You’re Not Having

June 2, 2014 by Kaszas Marketing

For the last 5 years or so, a lot of noise has been made about content marketing. For good reason. Content is one of the best ways to establish subject matter expertise and provide value to prospects & customers – regardless of their stage in the lead-to-revenue management process. As an added bonus, content supports […]

Too Humble to Market Your Offering? Introverts Rejoice!

May 19, 2014 by Maria Ford

Sometimes we work with owner-managed companies – often very successful ones – that have hit a wall. They know they need to “do” Marketing to achieve growth or deal with new pressures in the market, but they tell us that they don’t like to “blow their own horns”. Well, I’m an introvert. In fact, at […]

Great Companies Attack Themselves, Not Others

May 5, 2014 by Kaszas Marketing

Rejoice in thy success. Then, attack thyself! Ecclesiastes Ziglar I love cars. I’ve already owned about 30 motorized vehicles of varying style, origin and tastefulness—from orange muscle cars to plaid-seat beaters to luxo-barges. I like to think I’m not done for a while yet before I settle down with a responsible, run-of-the-mill, seven-year transporter. Such […]

8 Reasons Your Marketing Plan Will Fail

April 22, 2014 by Maria Ford

These are, in my opinion, the eight most common Marketing problems. If you suspect any of them is in play in your organization, it’s worth examining to ensure that your investment in Marketing isn’t wasted. No product. Or poor product. This leads to Marketing resources being wasted on salvage efforts and damage control rather than […]

Are You Still Marketing Like it’s 2006?

April 7, 2014 by Andrew Symes

April marks my eighth year with Kaszas Marketing! In a recent team meeting, that milestone got us talking about the type of work we were doing in 2006, when I started, and we quickly realized how many tools, tactics, and technologies have changed since then.

What You Need to Know About Marketing (But Didn’t Learn in School)

March 24, 2014 by Maria Ford

  If you have ever taken a “Marketing 101” course, you probably learned about The Four Ps of marketing: Product, Price, Place, and Promotion. While these four pillars do a good job of describing the scope of Marketing in a memorable way, there’s much else that isn’t taught in school. In this article, I hope […]