2015 - Kaszas Marketing & Communications Kaszas Marketing & Communications Menu

Scrolling Parallax Sites: The Good, The Bad, and The Ugly

December 21, 2015 by Kaszas Marketing

“But your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.” Ian Malcolm, Jurassic Park 1 (the good one) In a new series of blogs, we’ll be looking at the role of a business website and how to make the most of yours – as […]

Holiday Gift Ideas – Part 2

December 7, 2015 by Maria Ford

In Part 1 of this blog, I suggested three books as holiday gifts. In this Part 2 installment, I’m recommending some of our client’s products and services for holiday gifting ideas. For the DIY-er, Woodworker, Cabinet Maker… The iVAC Switch is a brilliant and simple device that anyone home renovator, do-it-yourselfer, or woodworker will love. The iVAC […]

Holiday Gift Ideas – Part 1

November 30, 2015 by Maria Ford

Through our work, we encounter some really interesting products and services. This year, we thought we’d share some of them with you as holiday gift-giving ideas. In this Part 1 of 2 “Holiday Gift Ideas” blogs, I’d like to recommend three books that I have had the pleasure of editing. For the Scientist or Tech […]

Who Cares ABOUT US?

November 16, 2015 by Kaszas Marketing

Who Cares ABOUT US? “The human mind is capable of excitement without the application of gross and violent stimulants; and he must have a very faint perception of its beauty and dignity who does not know this.” – William Wordsworth One of the more debated subjects about web design, and other related marketing collateral for […]

Scoring Big with a Personal Touch

November 3, 2015 by Andrew Symes

In just its second year in the league, The Ottawa REDBLACKS football team has had a surprisingly successful year on the field. But its efforts off the field have also made us take notice. The organization employs a highly personalized, customer-focused marketing approach that appears to be paying dividends.

Yes, Really! (It’s Holiday Greeting Time)

October 19, 2015 by Maria Ford

It’s time to think about your company’s holiday greeting. Why now? Because updating your contact list, having the greeting conceived, written, and designed; approved; printed (or posted to the web); signed by employees; and so on all takes time. Ideally, you’ll send them out 2-3 weeks before the holiday. Seasonal greetings are often overlooked as potentially […]

You Can’t Control Everything

October 7, 2015 by Andrew Symes

On September 27, 2015, people across North America stepped outside to witness a rare event: a total lunar eclipse of a “super blood moon.” There was only one problem for many of us in Eastern Canada and the U.S. It got cloudy.

Marketing and the Calories-in, Calories-out Myth

October 5, 2015 by Maria Ford

A few years ago, in a quest to figure out why I was living and eating healthy but still feeling terrible, I did a rigorous “elimination diet”. Although my goal wasn’t weight loss, that was one of the results. I wasn’t eating less, and I wasn’t consuming fewer calories. I was just eating different. That’s […]

Communication: One Thing Volkswagen Got Right

September 30, 2015 by Maria Ford

In the heat of the Volkswagen fraudulent diesel emissions crisis, there’s one thing the company got right: its communication. By swiftly admitting its error, Volkswagen has left no room for rumour, innuendo, speculation, or made-up tabloid-style stories. As a result, the company is able to get on with the inevitable: managing the fallout. Likewise, VW customers […]

Volkswagen, the Power of Brand and the Art of Willful Ignorance

September 29, 2015 by Kaszas Marketing

One of my favorite car companies has broken my heart, and that of untold numbers of other car lovers. We’re in the midst of the Volkswagen eco-diesel scandal and it will likely take some time for the full truth of what and how it happened to be revealed. Details are still sketchy, but the implications […]

The Internet Miracle Diet

September 22, 2015 by Kaszas Marketing

“You, sir, are the scion of an ancestral procession of idiots stretching back to the Missing Link” Letter from Mark Twain to a snake oil salesman, circa 1905 This just in. Miracle diets don’t work. And yet, America alone spends 40 billion dollars a year on weight-loss products. That’s about the same size as the […]

People are from Earth, Marketers are from Pluto

September 8, 2015 by Andrew Symes

On July 14th, 2015, the NASA New Horizons space probe made its closest approach to Pluto. At Kaszas, we see many parallels between this mission and the projects marketers undertake.

Marketing’s N-body Problem, and How to Fix It.

August 17, 2015 by Kaszas Marketing

“There’s no present. There’s only the immediate future and the recent past.” George Carlin One of the most fascinating and complex subjects in nature is entanglement. In its simplest form, entanglement suggests that to measure something properly, or to predict a future outcome, you must be aware of all the factors that will affect the […]

The Hidden Power of Your Website

August 9, 2015 by Maria Ford

A recent personal experience reminded me how a website can work in mysterious ways. In addition to Kaszas Marketing, I also have a part-time business in the world of partner dance. I recently attended a meeting with an organization in which my goal was to convince them to let me do a public event without my having […]

The New Math: Lead Generation in the 21st Century

July 20, 2015 by Kaszas Marketing

“5 out of 4 people have trouble with fractions.” As seen on a T-shirt. Sales math is broken. Maybe it’s another case of the new math. I don’t know. Either way it doesn’t work. In today’s world businesses are bombarded with new and novel ways to generate leads. I have a spam folder full of […]

The Negative Power of Story

July 7, 2015 by Maria Ford

Human experience and business experience are both shaped by stories. Some stories, we create for ourselves; these become our truths through telling and retelling. Some stories, others create for us and about us – we either buy into them (either proactively or passively) or work to redefine them. Successful Thinking Creates Success … But There’s […]

The Unexpected Value of Web Stats

June 28, 2015 by Andrew Symes

In addition to writing, optimizing, and updating website content on behalf of clients, we regularly report on the health of their sites by analyzing website statistics. Sometimes, these analyses uncover major problems — as one Kaszas

Branding – Where Have all The Bad Guys Gone?

June 15, 2015 by Kaszas Marketing

“Gimmick: a unique or quirky special feature that makes something ‘stand out’ from its contemporaries. However, the special feature is typically thought to be of little relevance or use.” – Wikipedia I must admit that in the last decade I’ve lost a fair bit of my love for professional wrestling. I blame it to a […]


“Everybody Should Have One!”: The Living Marcom Plan

June 1, 2015 by Maria Ford

I recently delivered a draft Living Communications Plan to a client and, after I took her through how it is structured and used, she exclaimed, “This is amazing! Everybody should have one!” Indeed! I’ve written before about marketing being a series of good habits, and our Living Communications Plan makes that mantra concrete and actionable. […]

MOBILEGEDDON! Will a bad mobile website hurt your search engine rankings?

May 19, 2015 by Andrew Symes

In April, 2015, Google rolled out a mobile-friendliness update to its search ranking algorithm that set the Internet abuzz. Search engine experts have jokingly referred to it as “Mobilegeddon,” “Mobilepocalypse,” or “Mobilenado,” (OK we made up that last one) but it has generated serious concern – and confusion – for many website owners. In short, […]