2016 - Kaszas Marketing & Communications Kaszas Marketing & Communications Menu

The Art of the Landing Page

December 19, 2016 by Andrew Symes

Landing pages, which are individual web pages focused on a single topic, product, service, or promotion, are essential elements in both content marketing and online advertising strategies. The simplicity of modern content management systems (CMS) like WordPress has made it easy to generate these standalone pages, but not all landing pages are created equal! Here […]

It Wasn’t About the M&Ms

November 28, 2016 by Maria Ford

About 5 days into my 2-week Summer train ride across Russia, I started feeling anxious. Inside the train, everyone spoke English – but outside, no one did. And there were no signs in English, either. I was being bombarded by sounds and sights that were unfamiliar. Even the things that I would normally take for […]

Assessing the Value of Video Marketing in Your Strategy

November 14, 2016 by Maria Ford

As a marketer who works primarily with companies in non-consumer industries, I’m very interested in understanding if and how consumer-driven trends (like video, like social media) could be advantageous to my clients’ goals. In this blog, I dig into those impressive statistics to analyze if all that video-watching is something my clients can actually tap into – and to what degree.

5 Marketing Nightmares (and How to Avoid Them)

October 31, 2016 by Andrew Symes

Halloween is the scariest day of the year, and there’s nothing more terrifying than a marketing program gone wrong! Here are five true marketing tales that are sure to chill you to the bone… 1. Your Print Ad Has a Major Typo Picture this. You’ve secured a full page, colour ad in a major industry […]

Social Media Management

3 Things to do Right Now if you Don’t Have a Corporate Social Media Account

October 3, 2016 by Andrew Symes

Before diving into the world of social media, we always encourage clients to take time to develop a strategy that’s appropriate for their business. While we never want clients to rush into social media, we DO think that organizations should secure accounts with the most popular social media properties at the earliest opportunity. Don’t Let […]

I Did Not Want the Matryoshka Dolls

September 20, 2016 by Maria Ford

This Summer, I traveled across Russia on the Trans-Siberian Railway. It was an epic trip. Many people asked me before I left, “Are you going to buy some Matryoshka dolls?” And I said no, it was not on my list of things to acquire in life. I generally don’t like little things, clutter, and kitsch … […]

Why Hyundai’s New Luxury Brand Will Succeed

September 6, 2016 by Kaszas Marketing

“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos You may have heard by now that Hyundai plans to introduce a luxury brand à la Lexus in the near future under the name Genesis. Its flagship product will be the Genesis G90, a US$70,000 prestige sedan that […]

SEO_Ottawa

Optimizing a Website is all About Demand, not Supply

August 16, 2016 by Andrew Symes

We offer search engine optimization (SEO) services in Ottawa and often hear the following questions from prospects: “Why doesn’t our site show up when I type this keyword into Google?” OR “When I type this keyword into Google, we’re everywhere. So why is no one visiting our website?” These questions highlight an important distinction between the […]

Of asterisks, crosses and disclaimers.

July 27, 2016 by Kaszas Marketing

“That fine print is so small it could hide behind an ant but still conceal an army of lawyers.” – Anonymous Do you ever read the disclaimers on printed ads? Better yet, can you? Typically the font size is so small it requires a magnifying glass if you’ve got anything less than perfect eyesight. And […]

To Lead Your Industry, You May Have to Leave It

July 4, 2016 by Andrew Symes

Comparing yourself only to others within your industry can be extremely limiting. Not can it hold your organization back from realizing its true potential, it severely restricts your marketing and communication activities – or sets them on the wrong course entirely.

How Speaking in the Language of your Customer Can Backfire

June 13, 2016 by Maria Ford

It’s generally well known that good marketing and communications speaks to the target audience in that audience’s own language. And while I do subscribe to that as a best practice, it can backfire in execution.

Unlocking YOUR Uniqueness

May 30, 2016 by Kaszas Marketing

They say that in life only two things are guaranteed: death and taxes. I’d like to propose a third. It’s guaranteed that everyone believes their industry and their business are unique. ..

Not Everyone Uses a Website the Way You Do

May 16, 2016 by Andrew Symes

If you’ve ever been involved in writing, developing, or designing a website, you’ve probably heard every opinion under the sun about how the site should look and function. Everyone uses websites, and we all have opinions on what we love (and don’t love) about a site. The objections and suggestions you’ll hear are absolutely correct…for the person stating them. But as marketers, it’s our job to separate how WE might use a website from how its intended USERS will.

Social Media: what’s in it for me? (and how to prove it)

May 2, 2016 by Maria Ford

Here, I share the different types of benefits that different clients of ours are receiving from their social media programs. As you’ll see, there are a wide variety of potential benefits that will vary depending on your particular business and clientele.

What Star Wars: The Force Awakens can Teach us About Marketing

April 4, 2016 by Andrew Symes

As the fastest movie to hit $2 Billion in box office revenues, Star Wars: The Force Awakens was a worldwide phenomenon in 2015. With the Blu-ray set to be released this week, we’re taking a look at a few of the many things the movie did right – and what that can teach us about marketing.

Kardashians versus Kardassians. The Marketing of Science and the Science of Marketing

March 8, 2016 by Kaszas Marketing

“We’re hoping our research will yield a non-zero solution”. Some scientist, somewhere, being interviewed by the press For the longest time, there was a huge ditch around Waxahachie, Texas. In it were the remains of something called the Superconducting Supercollider (SSC). The SSC was meant to be a particle accelerator with roughly three times the […]

“Using” Social Media is Different from “Doing” Social Media

February 29, 2016 by Andrew Symes

As more and more businesses make the decision to invest in social media marketing to share their content, publicize news, and interact with prospects and customers, we’ve noticed a trend. Many companies assign social media management to “younger” people more familiar with the ins and outs of the internet than their owners and managers. And, […]

Channel Marketing: How to Leverage Marketing Communications to Get More from Your Channels

February 16, 2016 by Maria Ford

“We’re global! We’ve got channel partners all over the world!” Many of the companies we work with have a sales mix that includes both direct and channel sales. “Channel” refers to a third party that will represent and sell your products, and sometimes also support them, for a commission and/or mark-up. For many companies – […]

Of Coups, “Reatailers” and Blue Teeth

February 1, 2016 by Kaszas Marketing

“In this chthonian world the only thing of importance is orthography and punctuation. It doesn’t matter what the nature of the calamity is, only whether it is spelled right.” Henry Miller, Tropic of Cancer I’m getting old. And crusty. And with my aging condition I’ve developed indispensable rituals and habits, like grocery shopping at 7:00 […]