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Kaszas Provides Content Consulting to Large Association

Kaszas Marketing is providing content consulting to a large professional association that is in the process of updating its website and transforming all of its website content. Our work includes:

  • Research and develop a content style guide to ensure consistency in voice, differentiation, and user-focused communication
  • Train internal writers on how to write for the web – including how to transform existing content into the new interaction design, and how to apply the style guide
  • Train internal content reviewers on the transformation process, style guide, and how to review the new content

 

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