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The Top 5 Times to Use an Infographic

October 17, 2017 by Andrew Symes

As part of our content writing, we’re always looking for opportunities to transform text to graphics. Infographics are powerful because they present key information in a way that is succinct, visual, and easy to share.

It Comes Down to Trust

September 12, 2017 by Andrew Symes

In August 21st, 2017, millions of people stepped outside to watch the moon block the sun’s light. In preparation for the solar eclipse, many people in North America bought special solar eclipse glasses to protect their vision. Unfortunately, some who purchased glasses on the Internet learned that their glasses were counterfeit and potentially unsafe to use.

I’ll be your archaeologist…

August 22, 2017 by Maria Ford

A couple of current projects got me thinking (and acting) like an archaeologist again. I thought it might be useful to others if I share some of the overlooked places I’ve found “lost” or forgotten company, marketing, and branding information and assets on behalf of these clients.

Reminder Marketing: Making the Most of Slow Periods

August 8, 2017 by Andrew Symes

For many of our B2B clients, the summer is a slow period for sales. Marketing, however, doesn’t need to stop during these slowdowns. In fact, slow periods can be excellent times to market to prospects and customers – if you do it right.

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The Four Burning Brand/Marketing Questions That a Landscape Review Will Answer

June 5, 2017 by Maria Ford

Over 15 years, we’ve conducted many, many Landscape Reviews for companies. In fact, it’s our first step in tackling the job of answering a client’s Big Questions about marketing and brand. First, I’ll briefly outline what a landscape review is. Then, I’ll show you how our Landscape Reviews consistently answer 4 “burning” questions about branding and marketing that our clients have.

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Social Media Marketing…Five Years Later

May 17, 2017 by Andrew Symes

In May, 2012, we blogged about whether small- and mid-sized companies should engage in social media. The medium was still new and clients were mainly asking “What is it?” and, “Should we?” While many of our thoughts from 2012 are still relevant today, the business value of social media has become more clear with time, […]

Web Content is Evolving – are Your SEO Efforts Keeping Pace?

April 19, 2017 by Andrew Symes

When optimizing a website, content is (still) king. But recent trends are making it more challenging than ever to write search-engine-optimized content. Modern website designs – especially parallax scrolling websites – favour large imagery and video over paragraphs of text. Visitors’ attention spans are short, and mobile device users won’t spend time scrolling through lengths […]

Do online reviews “scare” you? Think again…

March 27, 2017 by Maria Ford

Many business owners are beginning to come to terms with the power of online reviews. Suddenly, businesses and leaders whose views on social-media-for-business once ranged from “ignorance is bliss” to “I can’t be bothered” and “it’s just a fad” are sitting up and paying attention. One business owner I was chatting with noted that, in the […]