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Social Media Management

3 Things to do Right Now if you Don’t Have a Corporate Social Media Account

October 3, 2016 by Andrew Symes

Before diving into the world of social media, we always encourage clients to take time to develop a strategy that’s appropriate for their business. While we never want clients to rush into social media, we DO think that organizations should secure accounts with the most popular social media properties at the earliest opportunity. Don’t Let […]


I Did Not Want the Matryoshka Dolls

September 20, 2016 by Maria Ford

This Summer, I traveled across Russia on the Trans-Siberian Railway. It was an epic trip. Many people asked me before I left, “Are you going to buy some Matryoshka dolls?” And I said no, it was not on my list of things to acquire in life. I generally don’t like little things, clutter, and kitsch … […]


Why Hyundai’s New Luxury Brand Will Succeed

September 6, 2016 by Kaszas Marketing

“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos You may have heard by now that Hyundai plans to introduce a luxury brand à la Lexus in the near future under the name Genesis. Its flagship product will be the Genesis G90, a US$70,000 prestige sedan that […]


Optimizing a Website is all About Demand, not Supply

August 16, 2016 by Andrew Symes

We offer search engine optimization (SEO) services in Ottawa and often hear the following questions from prospects: “Why doesn’t our site show up when I type this keyword into Google?” OR “When I type this keyword into Google, we’re everywhere. So why is no one visiting our website?” These questions highlight an important distinction between the […]


Of asterisks, crosses and disclaimers.

July 27, 2016 by Kaszas Marketing

“That fine print is so small it could hide behind an ant but still conceal an army of lawyers.” – Anonymous Do you ever read the disclaimers on printed ads? Better yet, can you? Typically the font size is so small it requires a magnifying glass if you’ve got anything less than perfect eyesight. And […]


To Lead Your Industry, You May Have to Leave It

July 4, 2016 by Andrew Symes

Comparing yourself only to others within your industry can be extremely limiting. Not can it hold your organization back from realizing its true potential, it severely restricts your marketing and communication activities – or sets them on the wrong course entirely.


How Speaking in the Language of your Customer Can Backfire

June 13, 2016 by Maria Ford

It’s generally well known that good marketing and communications speaks to the target audience in that audience’s own language. And while I do subscribe to that as a best practice, it can backfire in execution.


Unlocking YOUR Uniqueness

May 30, 2016 by Kaszas Marketing

They say that in life only two things are guaranteed: death and taxes. I’d like to propose a third. It’s guaranteed that everyone believes their industry and their business are unique. ..


Not Everyone Uses a Website the Way You Do

May 16, 2016 by Andrew Symes

If you’ve ever been involved in writing, developing, or designing a website, you’ve probably heard every opinion under the sun about how the site should look and function. Everyone uses websites, and we all have opinions on what we love (and don’t love) about a site. The objections and suggestions you’ll hear are absolutely correct…for the person stating them. But as marketers, it’s our job to separate how WE might use a website from how its intended USERS will.


Social Media: what’s in it for me? (and how to prove it)

May 2, 2016 by Maria Ford

Here, I share the different types of benefits that different clients of ours are receiving from their social media programs. As you’ll see, there are a wide variety of potential benefits that will vary depending on your particular business and clientele.