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SEO_Ottawa

Optimizing a Website is all About Demand, not Supply

August 16, 2016 by Andrew Symes

We offer search engine optimization (SEO) services in Ottawa and often hear the following questions from prospects: “Why doesn’t our site show up when I type this keyword into Google?” OR “When I type this keyword into Google, we’re everywhere. So why is no one visiting our website?” These questions highlight an important distinction between the […]

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Of asterisks, crosses and disclaimers.

July 27, 2016 by Andre Danis

“That fine print is so small it could hide behind an ant but still conceal an army of lawyers.” – Anonymous Do you ever read the disclaimers on printed ads? Better yet, can you? Typically the font size is so small it requires a magnifying glass if you’ve got anything less than perfect eyesight. And […]

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To Lead Your Industry, You May Have to Leave It

July 4, 2016 by Andrew Symes

Comparing yourself only to others within your industry can be extremely limiting. Not can it hold your organization back from realizing its true potential, it severely restricts your marketing and communication activities – or sets them on the wrong course entirely.

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How Speaking in the Language of your Customer Can Backfire

June 13, 2016 by Maria Ford

It’s generally well known that good marketing and communications speaks to the target audience in that audience’s own language. And while I do subscribe to that as a best practice, it can backfire in execution.

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Unlocking YOUR Uniqueness

May 30, 2016 by Andre Danis

They say that in life only two things are guaranteed: death and taxes. I’d like to propose a third. It’s guaranteed that everyone believes their industry and their business are unique. ..

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Not Everyone Uses a Website the Way You Do

May 16, 2016 by Andrew Symes

If you’ve ever been involved in writing, developing, or designing a website, you’ve probably heard every opinion under the sun about how the site should look and function. Everyone uses websites, and we all have opinions on what we love (and don’t love) about a site. The objections and suggestions you’ll hear are absolutely correct…for the person stating them. But as marketers, it’s our job to separate how WE might use a website from how its intended USERS will.

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Social Media: what’s in it for me? (and how to prove it)

May 2, 2016 by Maria Ford

Here, I share the different types of benefits that different clients of ours are receiving from their social media programs. As you’ll see, there are a wide variety of potential benefits that will vary depending on your particular business and clientele.

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What Star Wars: The Force Awakens can Teach us About Marketing

April 4, 2016 by Andrew Symes

As the fastest movie to hit $2 Billion in box office revenues, Star Wars: The Force Awakens was a worldwide phenomenon in 2015. With the Blu-ray set to be released this week, we’re taking a look at a few of the many things the movie did right – and what that can teach us about marketing.

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Kardashians versus Kardassians. The Marketing of Science and the Science of Marketing

March 8, 2016 by Andre Danis

“We’re hoping our research will yield a non-zero solution”. Some scientist, somewhere, being interviewed by the press For the longest time, there was a huge ditch around Waxahachie, Texas. In it were the remains of something called the Superconducting Supercollider (SSC). The SSC was meant to be a particle accelerator with roughly three times the […]