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Reminder Marketing: Making the Most of Slow Periods

August 8, 2017 by Andrew Symes

For many of our B2B clients, the summer is a slow period for sales. Marketing, however, doesn’t need to stop during these slowdowns. In fact, slow periods can be excellent times to market to prospects and customers – if you do it right.

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The Four Burning Brand/Marketing Questions That a Landscape Review Will Answer

June 5, 2017 by Maria Ford

Over 15 years, we’ve conducted many, many Landscape Reviews for companies. In fact, it’s our first step in tackling the job of answering a client’s Big Questions about marketing and brand. First, I’ll briefly outline what a landscape review is. Then, I’ll show you how our Landscape Reviews consistently answer 4 “burning” questions about branding and marketing that our clients have.

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Social Media Marketing…Five Years Later

May 17, 2017 by Andrew Symes

In May, 2012, we blogged about whether small- and mid-sized companies should engage in social media. The medium was still new and clients were mainly asking “What is it?” and, “Should we?” While many of our thoughts from 2012 are still relevant today, the business value of social media has become more clear with time, […]

Web Content is Evolving – are Your SEO Efforts Keeping Pace?

April 19, 2017 by Andrew Symes

When optimizing a website, content is (still) king. But recent trends are making it more challenging than ever to write search-engine-optimized content. Modern website designs – especially parallax scrolling websites – favour large imagery and video over paragraphs of text. Visitors’ attention spans are short, and mobile device users won’t spend time scrolling through lengths […]

Do online reviews “scare” you? Think again…

March 27, 2017 by Maria Ford

Many business owners are beginning to come to terms with the power of online reviews. Suddenly, businesses and leaders whose views on social-media-for-business once ranged from “ignorance is bliss” to “I can’t be bothered” and “it’s just a fad” are sitting up and paying attention. One business owner I was chatting with noted that, in the […]

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Outsourcing Social Media: What Can and Can’t be Done

January 24, 2017 by Andrew Symes

If your organization wants to participate in social media but lacks the internal resources to make it happen, there’s good news. Social media programs *can* be partially or completely outsourced to a third party. Through the social media management work we’ve done with clients, we’ve learned that there are certain tasks that lend themselves well […]

The Art of the Landing Page

December 19, 2016 by Andrew Symes

Landing pages, which are individual web pages focused on a single topic, product, service, or promotion, are essential elements in both content marketing and online advertising strategies. The simplicity of modern content management systems (CMS) like WordPress has made it easy to generate these standalone pages, but not all landing pages are created equal! Here […]

It Wasn’t About the M&Ms

November 28, 2016 by Maria Ford

About 5 days into my 2-week Summer train ride across Russia, I started feeling anxious. Inside the train, everyone spoke English – but outside, no one did. And there were no signs in English, either. I was being bombarded by sounds and sights that were unfamiliar. Even the things that I would normally take for […]