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Of asterisks, crosses and disclaimers.

July 27, 2016 by Kaszas Marketing

“That fine print is so small it could hide behind an ant but still conceal an army of lawyers.” – Anonymous Do you ever read the disclaimers on printed ads? Better yet, can you? Typically the font size is so small it requires a magnifying glass if you’ve got anything less than perfect eyesight. And […]

Of Coups, “Reatailers” and Blue Teeth

February 1, 2016 by Kaszas Marketing

“In this chthonian world the only thing of importance is orthography and punctuation. It doesn’t matter what the nature of the calamity is, only whether it is spelled right.” Henry Miller, Tropic of Cancer I’m getting old. And crusty. And with my aging condition I’ve developed indispensable rituals and habits, like grocery shopping at 7:00 […]

Marketing’s N-body Problem, and How to Fix It.

August 17, 2015 by Kaszas Marketing

“There’s no present. There’s only the immediate future and the recent past.” George Carlin One of the most fascinating and complex subjects in nature is entanglement. In its simplest form, entanglement suggests that to measure something properly, or to predict a future outcome, you must be aware of all the factors that will affect the […]

The New Math: Lead Generation in the 21st Century

July 20, 2015 by Kaszas Marketing

“5 out of 4 people have trouble with fractions.” As seen on a T-shirt. Sales math is broken. Maybe it’s another case of the new math. I don’t know. Either way it doesn’t work. In today’s world businesses are bombarded with new and novel ways to generate leads. I have a spam folder full of […]

Going Over-The-Top: A Case Study on Attacking Yourself

April 20, 2015 by Kaszas Marketing

“We have met the enemy, and they are us.” Walt Kelly’s twist on Oliver Hazard Perry’s famous quip, circa 1953 A little while ago I wrote a post about how successful companies attack themselves, as opposed to attacking others. The World Wrestling Entertainment (WWE) enterprise is a master at this, and this article is to […]

Do You Kayfabe?

March 29, 2015 by Kaszas Marketing

This is the first in a series of blogs that looks to the professional wrestling industry for lessons to be learned in marketing and promotion. “ Kayfabe: The unspoken rule that wrestlers should stay in character during the show and in public appearances in order to maintain a feeling of reality among the fans” – […]

Be Careful Where You Point That Thing!

October 14, 2014 by Kaszas Marketing

“Sight not what’s near through aiming at what’s far.” – Euripides Things were simple in the good-old days when it came to mass mailings. You picked your area codes, shot-gunned neighborhoods for 5 cents a door, and were disappointed when the results were marginal. Rather than snipping the low hanging fruit, mass mailings targeted everyone […]

Great Companies Attack Themselves, Not Others

May 5, 2014 by Kaszas Marketing

Rejoice in thy success. Then, attack thyself! Ecclesiastes Ziglar I love cars. I’ve already owned about 30 motorized vehicles of varying style, origin and tastefulness—from orange muscle cars to plaid-seat beaters to luxo-barges. I like to think I’m not done for a while yet before I settle down with a responsible, run-of-the-mill, seven-year transporter. Such […]

“You can pay me now, or pay me later”

November 14, 2013 by Kaszas Marketing

Website 101 – Rules of Engagement “You can pay me now, or pay me later” If you’re an advertising buff or a love-child of the sixties, chances are pretty good that you came across the FRAM Oil Filter commercials that ran in the early to mid-1970s. The earliest versions featured actor Walter Mathews as the […]

Escapism – How NOT to Launch a Product or Service

September 11, 2013 by Kaszas Marketing

The Not-So-Great Escape: Top 3 New Product Introduction Errors “Those who try to flee will be shot” It may sound harsh, but this generic line from any prisoner-of-war movie ever made would be a good one for product, marketing, and business professionals to abide by when it comes to new product introductions (NPIs). New products […]

Advertising 101: “You may fire when you are ready Gridley”

June 18, 2013 by Kaszas Marketing

  Captain Staros: “What kind of artillery support do we have, sir?” Colonel Tall: “Two batteries of 105’s” Staros: “They won’t make a dent. Over” Tall: “No, but it bucks the men up. It’ll look like the Japs are catching hell” Those lines are from the movie The Thin Red Line. The Captain, whose company […]