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Channel Nurturing

Going Over-The-Top: A Case Study on Attacking Yourself

April 20, 2015 by Kaszas Marketing

“We have met the enemy, and they are us.” Walt Kelly’s twist on Oliver Hazard Perry’s famous quip, circa 1953 A little while ago I wrote a post about how successful companies attack themselves, as opposed to attacking others. The World Wrestling Entertainment (WWE) enterprise is a master at this, and this article is to […]

Disorderly Conduct: Marketing and the Law of Entropy.

January 21, 2014 by Kaszas Marketing

The English vocabulary is filled with amazing words. I don’t count “shmeat” and “twerk” among them, despite their being recognized by the Oxford English Dictionary in 2013. But here is one word that is absolutely fascinating: Entropy. Entropy is used in many ways and in many contexts. It’s a staple of the scientific community and […]

Is Marketing Automation Right for You

Is Marketing Automation For You?

October 8, 2013 by Kaszas Marketing

With enterprise software companies such as Salesforce.com and Oracle wrapping existing Marketing Automation vendors into their offerings, the value of these tools has been substantiated. It’s a clear indication that Marketing Automation is here to stay. But is Marketing Automation right for you, right now? In this blog, I hope to help you answer that […]

Channel Nurturing: It Doesn’t Have to be Onerous!

September 23, 2013 by Andrew Symes

If you sell through channel partners, you’ve probably noticed that few – if any – partners move as much product as you’d like without encouragement. A consistent marketing communications program can play a key role in motivating channel partners and ensuring that they have the information and messages they need to be successful. We recently […]