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Content Marketing

The Top 5 Times to Use an Infographic

October 17, 2017 by Andrew Symes

As part of our content writing, we’re always looking for opportunities to transform text to graphics. Infographics are powerful because they present key information in a way that is succinct, visual, and easy to share.

The Art of the Landing Page

December 19, 2016 by Andrew Symes

Landing pages, which are individual web pages focused on a single topic, product, service, or promotion, are essential elements in both content marketing and online advertising strategies. The simplicity of modern content management systems (CMS) like WordPress has made it easy to generate these standalone pages, but not all landing pages are created equal! Here […]

It Wasn’t About the M&Ms

November 28, 2016 by Maria Ford

About 5 days into my 2-week Summer train ride across Russia, I started feeling anxious. Inside the train, everyone spoke English – but outside, no one did. And there were no signs in English, either. I was being bombarded by sounds and sights that were unfamiliar. Even the things that I would normally take for […]

Of asterisks, crosses and disclaimers.

July 27, 2016 by Kaszas Marketing

“That fine print is so small it could hide behind an ant but still conceal an army of lawyers.” – Anonymous Do you ever read the disclaimers on printed ads? Better yet, can you? Typically the font size is so small it requires a magnifying glass if you’ve got anything less than perfect eyesight. And […]

Not Everyone Uses a Website the Way You Do

May 16, 2016 by Andrew Symes

If you’ve ever been involved in writing, developing, or designing a website, you’ve probably heard every opinion under the sun about how the site should look and function. Everyone uses websites, and we all have opinions on what we love (and don’t love) about a site. The objections and suggestions you’ll hear are absolutely correct…for the person stating them. But as marketers, it’s our job to separate how WE might use a website from how its intended USERS will.

Scrolling Parallax Sites: The Good, The Bad, and The Ugly

December 21, 2015 by Kaszas Marketing

“But your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.” Ian Malcolm, Jurassic Park 1 (the good one) In a new series of blogs, we’ll be looking at the role of a business website and how to make the most of yours – as […]

Who Cares ABOUT US?

November 16, 2015 by Kaszas Marketing

Who Cares ABOUT US? “The human mind is capable of excitement without the application of gross and violent stimulants; and he must have a very faint perception of its beauty and dignity who does not know this.” – William Wordsworth One of the more debated subjects about web design, and other related marketing collateral for […]

Going Over-The-Top: A Case Study on Attacking Yourself

April 20, 2015 by Kaszas Marketing

“We have met the enemy, and they are us.” Walt Kelly’s twist on Oliver Hazard Perry’s famous quip, circa 1953 A little while ago I wrote a post about how successful companies attack themselves, as opposed to attacking others. The World Wrestling Entertainment (WWE) enterprise is a master at this, and this article is to […]

blogging ottawa, ottawa blog

Is Blogging Still Relevant?

March 9, 2015 by Andrew Symes

Over the past six months, I’ve seen the following phrases come up in my Twitter feed a few times: “Is it the end of a blogging era?” “Blogging is Dead.” “Why I Don’t Bother Blogging Anymore.” Many of these articles were prompted by a statement by Andrew Sullivan – who has been blogging since the […]

The Much Misunderstood Marketing Function

February 3, 2015 by Kaszas Marketing

  “We have a deal with the banks. We don’t lend money and they don’t sell shoes.”- a former boss, circa 1974 More brilliant words were never spoken in business. This great statement was a favourite of my first boss. He used it whenever employees at the shoe store asked for advances on their paycheques. […]

Marketing Resolutions for 2015

January 4, 2015 by Maria Ford

It’s a New Year! Time to make adjustments and to try to do things better than you did last year. Personally, I’m going to make the effort to do a better job of not over-scheduling myself … we’ll see how well that goes! Now, how about some New-Year MARKETING resolutions? May I suggest you that […]

Year in Review: Favourite Posts

December 15, 2014 by Maria Ford

  I’ve been looking back over our marketing blog posts from 2014 – these are my favourites! Some of them are ones that clients said inspired them. Some struck a chord with clients. Some are just my personal favourites. Enjoy this “year in review”: Holding on to Sameness …the pull of inertia is ever present. After […]

Social Media Management

Social Media Strategy: Where You Went Wrong

August 14, 2014 by Kaszas Marketing

  I’m not going to make you wait for the answer. In fact, you probably already know the answer. You underestimated the effort required for an effective social media presence. I see this every day. You probably see this every day, too. How many accounts on Twitter, Facebook, Pinterest, Instagram, YouTube, etc. do you follow […]

Content Marketing

Content: The Conversation You’re Not Having

June 2, 2014 by Kaszas Marketing

For the last 5 years or so, a lot of noise has been made about content marketing. For good reason. Content is one of the best ways to establish subject matter expertise and provide value to prospects & customers – regardless of their stage in the lead-to-revenue management process. As an added bonus, content supports […]

Great Companies Attack Themselves, Not Others

May 5, 2014 by Kaszas Marketing

Rejoice in thy success. Then, attack thyself! Ecclesiastes Ziglar I love cars. I’ve already owned about 30 motorized vehicles of varying style, origin and tastefulness—from orange muscle cars to plaid-seat beaters to luxo-barges. I like to think I’m not done for a while yet before I settle down with a responsible, run-of-the-mill, seven-year transporter. Such […]

A Must-Read: Marketing Automation Review from Forrester Research

February 5, 2014 by Kaszas Marketing

  Forrester Research recently released its Marketing Automation Review, a fantastic resource for those in marketing, sales, or business operations. (In October, I wrote a post titled, “Is Marketing Automation For You?” Before you delve into Forrester’s review, that post will serve as a good primer. ) I won’t rehash what Forrester has detailed so […]