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E-mail Marketing

The Art of the Landing Page

December 19, 2016 by Andrew Symes

Landing pages, which are individual web pages focused on a single topic, product, service, or promotion, are essential elements in both content marketing and online advertising strategies. The simplicity of modern content management systems (CMS) like WordPress has made it easy to generate these standalone pages, but not all landing pages are created equal! Here […]

A Must-Read: Marketing Automation Review from Forrester Research

February 5, 2014 by Kaszas Marketing

  Forrester Research recently released its Marketing Automation Review, a fantastic resource for those in marketing, sales, or business operations. (In October, I wrote a post titled, “Is Marketing Automation For You?” Before you delve into Forrester’s review, that post will serve as a good primer. ) I won’t rehash what Forrester has detailed so […]

New CASL Anti-Spam Legislation for Canada: Impact on Marketing Email

October 22, 2013 by Maria Ford

CASL, Canadian Anti-Spam Legislation, is a new federal law passed at the end of 2010 and expected to be enforced by the end of 2014. Because this law affects any business engaged in marketing using electronic communication of any kind (e.g. email, instant messages, SMS, etc.), we wanted to summarize the potential impact of CASL […]

Is Marketing Automation Right for You

Is Marketing Automation For You?

October 8, 2013 by Kaszas Marketing

With enterprise software companies such as Salesforce.com and Oracle wrapping existing Marketing Automation vendors into their offerings, the value of these tools has been substantiated. It’s a clear indication that Marketing Automation is here to stay. But is Marketing Automation right for you, right now? In this blog, I hope to help you answer that […]

Channel Nurturing: It Doesn’t Have to be Onerous!

September 23, 2013 by Andrew Symes

If you sell through channel partners, you’ve probably noticed that few – if any – partners move as much product as you’d like without encouragement. A consistent marketing communications program can play a key role in motivating channel partners and ensuring that they have the information and messages they need to be successful. We recently […]