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Marketing Analytics

The Internet Miracle Diet

September 22, 2015 by Kaszas Marketing

“You, sir, are the scion of an ancestral procession of idiots stretching back to the Missing Link” Letter from Mark Twain to a snake oil salesman, circa 1905 This just in. Miracle diets don’t work. And yet, America alone spends 40 billion dollars a year on weight-loss products. That’s about the same size as the […]

Marketing’s N-body Problem, and How to Fix It.

August 17, 2015 by Kaszas Marketing

“There’s no present. There’s only the immediate future and the recent past.” George Carlin One of the most fascinating and complex subjects in nature is entanglement. In its simplest form, entanglement suggests that to measure something properly, or to predict a future outcome, you must be aware of all the factors that will affect the […]

The New Math: Lead Generation in the 21st Century

July 20, 2015 by Kaszas Marketing

“5 out of 4 people have trouble with fractions.” As seen on a T-shirt. Sales math is broken. Maybe it’s another case of the new math. I don’t know. Either way it doesn’t work. In today’s world businesses are bombarded with new and novel ways to generate leads. I have a spam folder full of […]

The Unexpected Value of Web Stats

June 28, 2015 by Andrew Symes

In addition to writing, optimizing, and updating website content on behalf of clients, we regularly report on the health of their sites by analyzing website statistics. Sometimes, these analyses uncover major problems — as one Kaszas

Marketing Resolutions for 2015

January 4, 2015 by Maria Ford

It’s a New Year! Time to make adjustments and to try to do things better than you did last year. Personally, I’m going to make the effort to do a better job of not over-scheduling myself … we’ll see how well that goes! Now, how about some New-Year MARKETING resolutions? May I suggest you that […]

Are You Still Marketing Like it’s 2006?

April 7, 2014 by Andrew Symes

April marks my eighth year with Kaszas Marketing! In a recent team meeting, that milestone got us talking about the type of work we were doing in 2006, when I started, and we quickly realized how many tools, tactics, and technologies have changed since then.

Disorderly Conduct: Marketing and the Law of Entropy.

January 21, 2014 by Kaszas Marketing

The English vocabulary is filled with amazing words. I don’t count “shmeat” and “twerk” among them, despite their being recognized by the Oxford English Dictionary in 2013. But here is one word that is absolutely fascinating: Entropy. Entropy is used in many ways and in many contexts. It’s a staple of the scientific community and […]

“You can pay me now, or pay me later”

November 14, 2013 by Kaszas Marketing

Website 101 – Rules of Engagement “You can pay me now, or pay me later” If you’re an advertising buff or a love-child of the sixties, chances are pretty good that you came across the FRAM Oil Filter commercials that ran in the early to mid-1970s. The earliest versions featured actor Walter Mathews as the […]

More than Web Stats! How Google Analytics can Guide Marketing Priorities & Investments

January 16, 2013 by Andrew Symes

Offering robust analytics at no cost, Google Analytics is one of the best tools available for monitoring a website’s performance.  When used diligently, it can do more than simply report on past marketing initiatives – it can unearth new opportunities. Uncover Marketing Opportunities At Kaszas, we frequently use Google Analytics to guide, validate, and test […]

Getting I.T. On Side

September 17, 2010 by Andrew Symes

In our experience as marketing communications managers, we have encountered not-uncommon tension between the Marketing and I.T. departments related to corporate websites. It often seems like the two groups don’t speak the same language even though both are working with the website’s and company’s best interests in mind. This can result in online marketing challenges […]