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Marketing Audits

How Speaking in the Language of your Customer Can Backfire

June 13, 2016 by Maria Ford

It’s generally well known that good marketing and communications speaks to the target audience in that audience’s own language. And while I do subscribe to that as a best practice, it can backfire in execution.

The Much Misunderstood Marketing Function

February 3, 2015 by Kaszas Marketing

  “We have a deal with the banks. We don’t lend money and they don’t sell shoes.”- a former boss, circa 1974 More brilliant words were never spoken in business. This great statement was a favourite of my first boss. He used it whenever employees at the shoe store asked for advances on their paycheques. […]

Marketing Resolutions for 2015

January 4, 2015 by Maria Ford

It’s a New Year! Time to make adjustments and to try to do things better than you did last year. Personally, I’m going to make the effort to do a better job of not over-scheduling myself … we’ll see how well that goes! Now, how about some New-Year MARKETING resolutions? May I suggest you that […]

Care to join me for lunch in my station wagon?

November 26, 2014 by Kaszas Marketing

“Hitch your wagon to a star.” Ralph Waldo Emerson Some years ago, my best friend and I set up what became a rather successful residential design-build company. In only a few years’ time we wrote tens of millions of dollars of management contracts and had some incredible project ventures, which included designing and building the […]

From Circle-K to Apple, Brands are Much More than Stamps

October 28, 2014 by Maria Ford

A recent infographic about the neuroscience of how the brain processes logos seems proof of how complex our relationships with brands are. Despite decades of independence from my parents, I still use the same laundry detergent and fabric softener I grew up with. At some point, my Mom actually switched brands of dish detergent and it […]

Marketing Efficiency: Achieve More with Less Effort

August 25, 2014 by Andrew Symes

Everyone recognizes the benefits of an energy-efficient home. A similar reality can be found in marketing: a “marketing efficient” operation is one in which program execution becomes simpler to execute as time goes on and deliver the best possible bang for the buck.

Forget “Getting to YES”. Get to NO!

July 31, 2014 by Kaszas Marketing

  “Any questions no questions?” – General Subliminal, SNL I’ve had several successful business experiences in selling, particularly in the last dozen years. During the period of 2003 to 2006 my closing rates were abnormally high and I honestly wasn’t sure why. In trying to understand things I even experimented at lowering my closing rate […]

Holding on to Sameness

July 14, 2014 by Maria Ford

  What was the last Big Change that you made in your life? I mean something dramatic, something that felt like a huge risk. It may have been a new career, a financial risk, ending a relationship or starting a new one, or deciding to jump head-first into a new activity or venture. I’ve done […]

8 Reasons Your Marketing Plan Will Fail

April 22, 2014 by Maria Ford

These are, in my opinion, the eight most common Marketing problems. If you suspect any of them is in play in your organization, it’s worth examining to ensure that your investment in Marketing isn’t wasted. No product. Or poor product. This leads to Marketing resources being wasted on salvage efforts and damage control rather than […]

5 Reasons We Love Marketing (& Why You Should, Too)

February 14, 2014 by Maria Ford

  It’s February, the month of love. Let’s show marketing some love! I’ve been reflecting on experiences with a few clients recently, and wanted to share five things that are absolutely amazing about marketing*, and how they can help any company move the yardstick forward. 1. Marketing improves selling. There are two states in business […]

Is Marketing Automation Right for You

Is Marketing Automation For You?

October 8, 2013 by Kaszas Marketing

With enterprise software companies such as Salesforce.com and Oracle wrapping existing Marketing Automation vendors into their offerings, the value of these tools has been substantiated. It’s a clear indication that Marketing Automation is here to stay. But is Marketing Automation right for you, right now? In this blog, I hope to help you answer that […]

You Have Questions About Marketing. We Don’t Have the Answers.

June 4, 2013 by Maria Ford

When we first meet with a new prospective client, two scenarios are quite common: They may have spent time preparing a detailed plan of exactly what they need, which they present to us, and then explain that they need help doing it because there is no one responsible for Marketing on staff. They will go […]

Do Something!

February 10, 2009 by Andrew Symes

In our work at Kaszas we often witness the desire to “do something – now!” When sales aren’t reaching targets or when a company feels it should be doing better than it is, there is often a knee-jerk reaction to make quick changes to “low-hanging fruit”. Change the media mix! Spend more on pay-per-click! Start […]