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Marketing ROI

Will Your Online Store Pay for Itself?

January 18, 2016 by Maria Ford

In a new series of blogs, we’re looking at the role of a business website and how to make the most of yours – as well as some pitfalls to avoid. Read the others in this series, starting here. “Our website has to pay for itself. If it doesn’t generate x number of leads and y sales […]

Marketing and the Calories-in, Calories-out Myth

October 5, 2015 by Maria Ford

A few years ago, in a quest to figure out why I was living and eating healthy but still feeling terrible, I did a rigorous “elimination diet”. Although my goal wasn’t weight loss, that was one of the results. I wasn’t eating less, and I wasn’t consuming fewer calories. I was just eating different. That’s […]

Marketing’s N-body Problem, and How to Fix It.

August 17, 2015 by Kaszas Marketing

“There’s no present. There’s only the immediate future and the recent past.” George Carlin One of the most fascinating and complex subjects in nature is entanglement. In its simplest form, entanglement suggests that to measure something properly, or to predict a future outcome, you must be aware of all the factors that will affect the […]

The New Math: Lead Generation in the 21st Century

July 20, 2015 by Kaszas Marketing

“5 out of 4 people have trouble with fractions.” As seen on a T-shirt. Sales math is broken. Maybe it’s another case of the new math. I don’t know. Either way it doesn’t work. In today’s world businesses are bombarded with new and novel ways to generate leads. I have a spam folder full of […]

Be Careful Where You Point That Thing!

October 14, 2014 by Kaszas Marketing

“Sight not what’s near through aiming at what’s far.” – Euripides Things were simple in the good-old days when it came to mass mailings. You picked your area codes, shot-gunned neighborhoods for 5 cents a door, and were disappointed when the results were marginal. Rather than snipping the low hanging fruit, mass mailings targeted everyone […]

Marketing Doesn’t Waste Money. People Do.

September 29, 2014 by Maria Ford

“Marketing” frequently gets singled out for being a money pit. Why is that? Any time that you spend money without having a plan, a strategy, and some expertise in the area is a risk. How much money has been put towards R&D projects that turn out to be dead ends – unfeasible, unsalable? How about […]