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Messaging & Positioning

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The Four Burning Brand/Marketing Questions That a Landscape Review Will Answer

June 5, 2017 by Maria Ford

Over 15 years, we’ve conducted many, many Landscape Reviews for companies. In fact, it’s our first step in tackling the job of answering a client’s Big Questions about marketing and brand. First, I’ll briefly outline what a landscape review is. Then, I’ll show you how our Landscape Reviews consistently answer 4 “burning” questions about branding and marketing that our clients have.

To Lead Your Industry, You May Have to Leave It

July 4, 2016 by Andrew Symes

Comparing yourself only to others within your industry can be extremely limiting. Not can it hold your organization back from realizing its true potential, it severely restricts your marketing and communication activities – or sets them on the wrong course entirely.

How Speaking in the Language of your Customer Can Backfire

June 13, 2016 by Maria Ford

It’s generally well known that good marketing and communications speaks to the target audience in that audience’s own language. And while I do subscribe to that as a best practice, it can backfire in execution.

What Star Wars: The Force Awakens can Teach us About Marketing

April 4, 2016 by Andrew Symes

As the fastest movie to hit $2 Billion in box office revenues, Star Wars: The Force Awakens was a worldwide phenomenon in 2015. With the Blu-ray set to be released this week, we’re taking a look at a few of the many things the movie did right – and what that can teach us about marketing.

Who Cares ABOUT US?

November 16, 2015 by Kaszas Marketing

Who Cares ABOUT US? “The human mind is capable of excitement without the application of gross and violent stimulants; and he must have a very faint perception of its beauty and dignity who does not know this.” – William Wordsworth One of the more debated subjects about web design, and other related marketing collateral for […]

People are from Earth, Marketers are from Pluto

September 8, 2015 by Andrew Symes

On July 14th, 2015, the NASA New Horizons space probe made its closest approach to Pluto. At Kaszas, we see many parallels between this mission and the projects marketers undertake.

Creative Control

May 4, 2015 by Kaszas Marketing

“If you were to give America an enema, you’d place the tube right here.” Professional Wrestler Bret “The Hit Man” Hart, to an angry crowd in his “heel” days Pro wrestlers are unique individuals. The best ones are equal parts world-class athlete, actor, entertainer, and show person. Their job is to make you love them […]

Do You Kayfabe?

March 29, 2015 by Kaszas Marketing

This is the first in a series of blogs that looks to the professional wrestling industry for lessons to be learned in marketing and promotion. “ Kayfabe: The unspoken rule that wrestlers should stay in character during the show and in public appearances in order to maintain a feeling of reality among the fans” – […]

The Much Misunderstood Marketing Function

February 3, 2015 by Kaszas Marketing

  “We have a deal with the banks. We don’t lend money and they don’t sell shoes.”- a former boss, circa 1974 More brilliant words were never spoken in business. This great statement was a favourite of my first boss. He used it whenever employees at the shoe store asked for advances on their paycheques. […]

Year in Review: Favourite Posts

December 15, 2014 by Maria Ford

  I’ve been looking back over our marketing blog posts from 2014 – these are my favourites! Some of them are ones that clients said inspired them. Some struck a chord with clients. Some are just my personal favourites. Enjoy this “year in review”: Holding on to Sameness …the pull of inertia is ever present. After […]

Care to join me for lunch in my station wagon?

November 26, 2014 by Kaszas Marketing

“Hitch your wagon to a star.” Ralph Waldo Emerson Some years ago, my best friend and I set up what became a rather successful residential design-build company. In only a few years’ time we wrote tens of millions of dollars of management contracts and had some incredible project ventures, which included designing and building the […]

Why emperors should not wear clothes

September 16, 2014 by Kaszas Marketing

“We succeeded in confusing them.” – An old sales associate I’ve had the challenging experience of dealing with a few hard core, old-school clients in the last few years when it comes to sales processes, communications and lead generation. Getting them to change their ways in terms of how they disclose information—and what they disclose—is […]

Forget “Getting to YES”. Get to NO!

July 31, 2014 by Kaszas Marketing

  “Any questions no questions?” – General Subliminal, SNL I’ve had several successful business experiences in selling, particularly in the last dozen years. During the period of 2003 to 2006 my closing rates were abnormally high and I honestly wasn’t sure why. In trying to understand things I even experimented at lowering my closing rate […]

Holding on to Sameness

July 14, 2014 by Maria Ford

  What was the last Big Change that you made in your life? I mean something dramatic, something that felt like a huge risk. It may have been a new career, a financial risk, ending a relationship or starting a new one, or deciding to jump head-first into a new activity or venture. I’ve done […]

Great Companies Attack Themselves, Not Others

May 5, 2014 by Kaszas Marketing

Rejoice in thy success. Then, attack thyself! Ecclesiastes Ziglar I love cars. I’ve already owned about 30 motorized vehicles of varying style, origin and tastefulness—from orange muscle cars to plaid-seat beaters to luxo-barges. I like to think I’m not done for a while yet before I settle down with a responsible, run-of-the-mill, seven-year transporter. Such […]

Are You Still Marketing Like it’s 2006?

April 7, 2014 by Andrew Symes

April marks my eighth year with Kaszas Marketing! In a recent team meeting, that milestone got us talking about the type of work we were doing in 2006, when I started, and we quickly realized how many tools, tactics, and technologies have changed since then.

Who are you?

“Who are you and how did you get in here?”

March 11, 2014 by Kaszas Marketing

  “I’m a locksmith. And, I’m a locksmith.” Ah, Police Squad. Who would have thought I would be able to use a quote from that classic comedy in a blog post about identifying business differentiators? But there it is. At Kaszas Marketing, one of the things we are recognized for is our exceptional messaging and positioning […]