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Opinion Pieces

I Did Not Want the Matryoshka Dolls

September 20, 2016 by Maria Ford

This Summer, I traveled across Russia on the Trans-Siberian Railway. It was an epic trip. Many people asked me before I left, “Are you going to buy some Matryoshka dolls?” And I said no, it was not on my list of things to acquire in life. I generally don’t like little things, clutter, and kitsch … […]

Why Hyundai’s New Luxury Brand Will Succeed

September 6, 2016 by Kaszas Marketing

“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos You may have heard by now that Hyundai plans to introduce a luxury brand à la Lexus in the near future under the name Genesis. Its flagship product will be the Genesis G90, a US$70,000 prestige sedan that […]

Of asterisks, crosses and disclaimers.

July 27, 2016 by Kaszas Marketing

“That fine print is so small it could hide behind an ant but still conceal an army of lawyers.” – Anonymous Do you ever read the disclaimers on printed ads? Better yet, can you? Typically the font size is so small it requires a magnifying glass if you’ve got anything less than perfect eyesight. And […]

Scoring Big with a Personal Touch

November 3, 2015 by Andrew Symes

In just its second year in the league, The Ottawa REDBLACKS football team has had a surprisingly successful year on the field. But its efforts off the field have also made us take notice. The organization employs a highly personalized, customer-focused marketing approach that appears to be paying dividends.

Volkswagen, the Power of Brand and the Art of Willful Ignorance

September 29, 2015 by Kaszas Marketing

One of my favorite car companies has broken my heart, and that of untold numbers of other car lovers. We’re in the midst of the Volkswagen eco-diesel scandal and it will likely take some time for the full truth of what and how it happened to be revealed. Details are still sketchy, but the implications […]

The Negative Power of Story

July 7, 2015 by Maria Ford

Human experience and business experience are both shaped by stories. Some stories, we create for ourselves; these become our truths through telling and retelling. Some stories, others create for us and about us – we either buy into them (either proactively or passively) or work to redefine them. Successful Thinking Creates Success … But There’s […]

Business is Tough, I Get It – But You’ve Got All the Power

March 2, 2015 by Maria Ford

This is a personal message from me to our owner-managed business clients. At Kaszas, we work with small businesses as well as mid-sized and large national companies. It’s an interesting mix that means there’s never a dull moment for us. We also learn different things from every sector and every client – things that we […]

Year in Review: Favourite Posts

December 15, 2014 by Maria Ford

  I’ve been looking back over our marketing blog posts from 2014 – these are my favourites! Some of them are ones that clients said inspired them. Some struck a chord with clients. Some are just my personal favourites. Enjoy this “year in review”: Holding on to Sameness …the pull of inertia is ever present. After […]

Six Marketing Accounts You Should be Following

November 10, 2014 by Andrew Symes

While marketing’s core principles remain constant over time, tactics and tools can change quickly. Here are five marketing resources we follow closely to keep our knowledge and skills up to date:

Be Careful Where You Point That Thing!

October 14, 2014 by Kaszas Marketing

“Sight not what’s near through aiming at what’s far.” – Euripides Things were simple in the good-old days when it came to mass mailings. You picked your area codes, shot-gunned neighborhoods for 5 cents a door, and were disappointed when the results were marginal. Rather than snipping the low hanging fruit, mass mailings targeted everyone […]

Marketing Doesn’t Waste Money. People Do.

September 29, 2014 by Maria Ford

“Marketing” frequently gets singled out for being a money pit. Why is that? Any time that you spend money without having a plan, a strategy, and some expertise in the area is a risk. How much money has been put towards R&D projects that turn out to be dead ends – unfeasible, unsalable? How about […]

Forget “Getting to YES”. Get to NO!

July 31, 2014 by Kaszas Marketing

  “Any questions no questions?” – General Subliminal, SNL I’ve had several successful business experiences in selling, particularly in the last dozen years. During the period of 2003 to 2006 my closing rates were abnormally high and I honestly wasn’t sure why. In trying to understand things I even experimented at lowering my closing rate […]

Holding on to Sameness

July 14, 2014 by Maria Ford

  What was the last Big Change that you made in your life? I mean something dramatic, something that felt like a huge risk. It may have been a new career, a financial risk, ending a relationship or starting a new one, or deciding to jump head-first into a new activity or venture. I’ve done […]

Too Humble to Market Your Offering? Introverts Rejoice!

May 19, 2014 by Maria Ford

Sometimes we work with owner-managed companies – often very successful ones – that have hit a wall. They know they need to “do” Marketing to achieve growth or deal with new pressures in the market, but they tell us that they don’t like to “blow their own horns”. Well, I’m an introvert. In fact, at […]

Great Companies Attack Themselves, Not Others

May 5, 2014 by Kaszas Marketing

Rejoice in thy success. Then, attack thyself! Ecclesiastes Ziglar I love cars. I’ve already owned about 30 motorized vehicles of varying style, origin and tastefulness—from orange muscle cars to plaid-seat beaters to luxo-barges. I like to think I’m not done for a while yet before I settle down with a responsible, run-of-the-mill, seven-year transporter. Such […]

8 Reasons Your Marketing Plan Will Fail

April 22, 2014 by Maria Ford

These are, in my opinion, the eight most common Marketing problems. If you suspect any of them is in play in your organization, it’s worth examining to ensure that your investment in Marketing isn’t wasted. No product. Or poor product. This leads to Marketing resources being wasted on salvage efforts and damage control rather than […]

Is Your Marketing Team Performing Like a Jazz Band

Is Your Marketing Team Performing Like a Jazz Band?

August 21, 2013 by Kaszas Marketing

If the answer is “no”, this might be a good time to reconsider the tune. Jazz bands, like effective marketing teams, are tightly knit collectives of talent, known for their attention to detail and passion for their craft. Each member plays an integral role in the outcome; but, while each instrument has a beautiful sound […]

What’s in a name?

July 2, 2013 by Andrew Symes

It’s official. Ottawa’s new CFL Franchise will be called the Ottawa RedBlacks. When I heard the name several months ago as a rumour, I said what many others did upon hearing it for the first time: “THAT’s the name? What the is a RedBlack?” Since then, I’ve changed my tune and feel that it’s a strong name and a smart marketing decision.