Why You Shouldn’t Write Your Own Marketing Content (and your subject matter experts shouldn’t, either)
July 24, 2017 by Maria Ford
We are often hired to “edit”, “finesse” or “work our magic” on an organization’s website content, product brochures, white papers, and so on. In these cases, our client usually feels a responsibility to provide us with a first draft. I wish I could turn back time and convince my client that this is NOT the best approach.