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Outsourced Marketing

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Outsourcing Social Media: What Can and Can’t be Done

January 24, 2017 by Andrew Symes

If your organization wants to participate in social media but lacks the internal resources to make it happen, there’s good news. Social media programs *can* be partially or completely outsourced to a third party. Through the social media management work we’ve done with clients, we’ve learned that there are certain tasks that lend themselves well […]

I Did Not Want the Matryoshka Dolls

September 20, 2016 by Maria Ford

This Summer, I traveled across Russia on the Trans-Siberian Railway. It was an epic trip. Many people asked me before I left, “Are you going to buy some Matryoshka dolls?” And I said no, it was not on my list of things to acquire in life. I generally don’t like little things, clutter, and kitsch … […]

How Speaking in the Language of your Customer Can Backfire

June 13, 2016 by Maria Ford

It’s generally well known that good marketing and communications speaks to the target audience in that audience’s own language. And while I do subscribe to that as a best practice, it can backfire in execution.

Of Coups, “Reatailers” and Blue Teeth

February 1, 2016 by Kaszas Marketing

“In this chthonian world the only thing of importance is orthography and punctuation. It doesn’t matter what the nature of the calamity is, only whether it is spelled right.” Henry Miller, Tropic of Cancer I’m getting old. And crusty. And with my aging condition I’ve developed indispensable rituals and habits, like grocery shopping at 7:00 […]

Marketing Resolutions for 2015

January 4, 2015 by Maria Ford

It’s a New Year! Time to make adjustments and to try to do things better than you did last year. Personally, I’m going to make the effort to do a better job of not over-scheduling myself … we’ll see how well that goes! Now, how about some New-Year MARKETING resolutions? May I suggest you that […]

Be Careful Where You Point That Thing!

October 14, 2014 by Kaszas Marketing

“Sight not what’s near through aiming at what’s far.” – Euripides Things were simple in the good-old days when it came to mass mailings. You picked your area codes, shot-gunned neighborhoods for 5 cents a door, and were disappointed when the results were marginal. Rather than snipping the low hanging fruit, mass mailings targeted everyone […]

Forget “Getting to YES”. Get to NO!

July 31, 2014 by Kaszas Marketing

  “Any questions no questions?” – General Subliminal, SNL I’ve had several successful business experiences in selling, particularly in the last dozen years. During the period of 2003 to 2006 my closing rates were abnormally high and I honestly wasn’t sure why. In trying to understand things I even experimented at lowering my closing rate […]

Holding on to Sameness

July 14, 2014 by Maria Ford

  What was the last Big Change that you made in your life? I mean something dramatic, something that felt like a huge risk. It may have been a new career, a financial risk, ending a relationship or starting a new one, or deciding to jump head-first into a new activity or venture. I’ve done […]

5 Reasons We Love Marketing (& Why You Should, Too)

February 14, 2014 by Maria Ford

  It’s February, the month of love. Let’s show marketing some love! I’ve been reflecting on experiences with a few clients recently, and wanted to share five things that are absolutely amazing about marketing*, and how they can help any company move the yardstick forward. 1. Marketing improves selling. There are two states in business […]

Disorderly Conduct: Marketing and the Law of Entropy.

January 21, 2014 by Kaszas Marketing

The English vocabulary is filled with amazing words. I don’t count “shmeat” and “twerk” among them, despite their being recognized by the Oxford English Dictionary in 2013. But here is one word that is absolutely fascinating: Entropy. Entropy is used in many ways and in many contexts. It’s a staple of the scientific community and […]

“You can pay me now, or pay me later”

November 14, 2013 by Kaszas Marketing

Website 101 – Rules of Engagement “You can pay me now, or pay me later” If you’re an advertising buff or a love-child of the sixties, chances are pretty good that you came across the FRAM Oil Filter commercials that ran in the early to mid-1970s. The earliest versions featured actor Walter Mathews as the […]

Channel Nurturing: It Doesn’t Have to be Onerous!

September 23, 2013 by Andrew Symes

If you sell through channel partners, you’ve probably noticed that few – if any – partners move as much product as you’d like without encouragement. A consistent marketing communications program can play a key role in motivating channel partners and ensuring that they have the information and messages they need to be successful. We recently […]

Marketing is a Series of Good Habits

July 16, 2013 by Maria Ford

  I think everyone has an idea about what Marketing is, particularly in these transparent times when brands and advertising messages are dissected and analyzed in popular media. But based on the experiences that we have at Kaszas Marketing, I would say that what nearly everyone who isn’t a (good) marketer fails to “get” is […]

You Have Questions About Marketing. We Don’t Have the Answers.

June 4, 2013 by Maria Ford

When we first meet with a new prospective client, two scenarios are quite common: They may have spent time preparing a detailed plan of exactly what they need, which they present to us, and then explain that they need help doing it because there is no one responsible for Marketing on staff. They will go […]

search engine optimization is not monkey business

SEO: the Most Tedious Job in the World

March 12, 2013 by Maria Ford

  Search engine optimization must be the most tedious job I can think of. The process of keyword research in particular is boring, repetitive, tedious, and leads a person down multiple branching pathways that are often unanticipated and un-budgeted. Sometimes, it feels like a monkey could do the job. But a monkey can’t do the […]

Outsource Marketing to Get Things Done

January 24, 2013 by Maria Ford

The reason that things fail to “get done” in business can typically be traced to a single root cause: nobody’s got ownership of the task. Or, often, someone has theoretical ownership but they don’t have the interest or the timeor the expertise or the mandate. Here are some typical scenarios – can you spot what’s wrong with each one? The person […]