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Pay-Per-Click Advertising


Optimizing a Website is all About Demand, not Supply

August 16, 2016 by Andrew Symes

We offer search engine optimization (SEO) services in Ottawa and often hear the following questions from prospects: “Why doesn’t our site show up when I type this keyword into Google?” OR “When I type this keyword into Google, we’re everywhere. So why is no one visiting our website?” These questions highlight an important distinction between the […]

Marketing and the Calories-in, Calories-out Myth

October 5, 2015 by Maria Ford

A few years ago, in a quest to figure out why I was living and eating healthy but still feeling terrible, I did a rigorous “elimination diet”. Although my goal wasn’t weight loss, that was one of the results. I wasn’t eating less, and I wasn’t consuming fewer calories. I was just eating different. That’s […]

The Internet Miracle Diet

September 22, 2015 by Kaszas Marketing

“You, sir, are the scion of an ancestral procession of idiots stretching back to the Missing Link” Letter from Mark Twain to a snake oil salesman, circa 1905 This just in. Miracle diets don’t work. And yet, America alone spends 40 billion dollars a year on weight-loss products. That’s about the same size as the […]

The New Math: Lead Generation in the 21st Century

July 20, 2015 by Kaszas Marketing

“5 out of 4 people have trouble with fractions.” As seen on a T-shirt. Sales math is broken. Maybe it’s another case of the new math. I don’t know. Either way it doesn’t work. In today’s world businesses are bombarded with new and novel ways to generate leads. I have a spam folder full of […]

Marketing Resolutions for 2015

January 4, 2015 by Maria Ford

It’s a New Year! Time to make adjustments and to try to do things better than you did last year. Personally, I’m going to make the effort to do a better job of not over-scheduling myself … we’ll see how well that goes! Now, how about some New-Year MARKETING resolutions? May I suggest you that […]

Year in Review: Favourite Posts

December 15, 2014 by Maria Ford

  I’ve been looking back over our marketing blog posts from 2014 – these are my favourites! Some of them are ones that clients said inspired them. Some struck a chord with clients. Some are just my personal favourites. Enjoy this “year in review”: Holding on to Sameness …the pull of inertia is ever present. After […]


AdWords vs. AdWords Express: Which is Right for You?

June 16, 2014 by Andrew Symes

In 2011, Google launched the AdWords Express program to simplify the process of setting up and managing a pay-per-click (PPC) advertising campaign. Designed for businesses that recognize the importance of online advertising but have no PPC expertise, AdWords Express lets you set up a PPC account and launch an ad within 15 minutes. You simply […]

Are You Still Marketing Like it’s 2006?

April 7, 2014 by Andrew Symes

April marks my eighth year with Kaszas Marketing! In a recent team meeting, that milestone got us talking about the type of work we were doing in 2006, when I started, and we quickly realized how many tools, tactics, and technologies have changed since then.

PPC Ottawa

It’s Time to Reconsider Google AdWords

May 22, 2013 by Andrew Symes

We were early adopters to Google AdWords (my experience with AdWords dates back to 2003) and we’re currently managing client campaigns that have been running for many years. We often run into clients that experimented with AdWords in the early days but found it to be ineffective or expensive. If that describes your company, we suggest that you take another look as things have changed!

Is a “Button-Pusher” Managing Your AdWords Campaign?

March 27, 2013 by Andrew Symes

Google and Bing have made it easy to setup a pay-per-click (PPC) advertising campaign. It’s so easy, in fact, that almost anyone can launch a campaign and “manage” it by pressing a few buttons and generating a monthly report.  While anyone can put together a PPC campaign, it takes experience and knowledge of best practices […]

Google AdWords Audit: PIKA Technologies

September 13, 2012 by Andrew Symes

After running a set of Google AdWords pay-per-click (PPC) campaigns with limited success, PIKA Technologies asked Kaszas to assess their campaign and determine whether there was room for improvement. PIKA has agreed to let us share their experience and some of the most important lessons they learned from our recent AdWords audit. Experimenting with AdWords […]

AdWords Success Story With Best Practices

July 18, 2012 by Kaszas Marketing

Voice-over-IP phone provider, Versature, has had excellent success with its Google AdWords PPC campaign. With a monthly spend of greater than $5,000 on AdWords, Versature is receiving significantly more and better quality sales leads than it had previously achieved using radio, print or direct mail efforts. Versature’s President, Paul Emond, agreed to share his lessons […]

The Importance of Context

March 18, 2012 by Kaszas Marketing

The Importance of Context –       By Andrew Symes (Kaszas Marketing) and Melanie Rodney, Ph.D. (Macadamian) Traditionally, marketers have segmented and targeted customers based on their demographics and lifestyle characteristics. In Business-to-Consumer (B-to-C) marketing, it is still very common to categorize customers by personal descriptors such as age, level of income or education or by their […]

Look for Best Practices – Not Silver Bullets

January 28, 2011 by Andrew Symes

Recent projects have reminded us of the benefits of a comprehensive approach to marketing communications. By following the same best practices we use when composing marketing content (understanding the target audience, speaking to them in a way that they will understand, and presenting them with information they care about) we have been able to greatly […]

The Importance of Landing Pages

October 8, 2009 by Andrew Symes

Pay-per-click, e-mail and online advertising campaigns are popular methods to bring new visitors to a website. Typically, a great deal of time is spent thinking about how to get prospects to the website, but less thought is put into what to show visitors once they arrive. A lesson we’ve learned is that the content displayed to a visitor after […]