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Public Relations

It Wasn’t About the M&Ms

November 28, 2016 by Maria Ford

About 5 days into my 2-week Summer train ride across Russia, I started feeling anxious. Inside the train, everyone spoke English – but outside, no one did. And there were no signs in English, either. I was being bombarded by sounds and sights that were unfamiliar. Even the things that I would normally take for […]

Of Coups, “Reatailers” and Blue Teeth

February 1, 2016 by Kaszas Marketing

“In this chthonian world the only thing of importance is orthography and punctuation. It doesn’t matter what the nature of the calamity is, only whether it is spelled right.” Henry Miller, Tropic of Cancer I’m getting old. And crusty. And with my aging condition I’ve developed indispensable rituals and habits, like grocery shopping at 7:00 […]

Scoring Big with a Personal Touch

November 3, 2015 by Andrew Symes

In just its second year in the league, The Ottawa REDBLACKS football team has had a surprisingly successful year on the field. But its efforts off the field have also made us take notice. The organization employs a highly personalized, customer-focused marketing approach that appears to be paying dividends.

You Can’t Control Everything

October 7, 2015 by Andrew Symes

On September 27, 2015, people across North America stepped outside to witness a rare event: a total lunar eclipse of a “super blood moon.” There was only one problem for many of us in Eastern Canada and the U.S. It got cloudy.

Volkswagen, the Power of Brand and the Art of Willful Ignorance

September 29, 2015 by Kaszas Marketing

One of my favorite car companies has broken my heart, and that of untold numbers of other car lovers. We’re in the midst of the Volkswagen eco-diesel scandal and it will likely take some time for the full truth of what and how it happened to be revealed. Details are still sketchy, but the implications […]

Do You Kayfabe?

March 29, 2015 by Kaszas Marketing

This is the first in a series of blogs that looks to the professional wrestling industry for lessons to be learned in marketing and promotion. “ Kayfabe: The unspoken rule that wrestlers should stay in character during the show and in public appearances in order to maintain a feeling of reality among the fans” – […]

Year in Review: Favourite Posts

December 15, 2014 by Maria Ford

  I’ve been looking back over our marketing blog posts from 2014 – these are my favourites! Some of them are ones that clients said inspired them. Some struck a chord with clients. Some are just my personal favourites. Enjoy this “year in review”: Holding on to Sameness …the pull of inertia is ever present. After […]

Great Companies Attack Themselves, Not Others

May 5, 2014 by Kaszas Marketing

Rejoice in thy success. Then, attack thyself! Ecclesiastes Ziglar I love cars. I’ve already owned about 30 motorized vehicles of varying style, origin and tastefulness—from orange muscle cars to plaid-seat beaters to luxo-barges. I like to think I’m not done for a while yet before I settle down with a responsible, run-of-the-mill, seven-year transporter. Such […]

Disorderly Conduct: Marketing and the Law of Entropy.

January 21, 2014 by Kaszas Marketing

The English vocabulary is filled with amazing words. I don’t count “shmeat” and “twerk” among them, despite their being recognized by the Oxford English Dictionary in 2013. But here is one word that is absolutely fascinating: Entropy. Entropy is used in many ways and in many contexts. It’s a staple of the scientific community and […]

Differentiate Your Company Through Stewardship

March 4, 2013 by Kaszas Marketing

It’s estimated that the typical human is bombarded with more than 5,000 brand messages a day. Branding is pervasive, ubiquitous and literally a 24/7 game. Everyone is fighting to win our hearts, minds, and wallets, and all companies want to be the one with the winning imprint. Short of endless spending, what can you do […]

If I Write it, Will They Come?

February 21, 2006 by Kaszas Marketing

So you’ve got a good story to tell . . . how do you pitch it to press? Unless you’ve got an inside lead, there’s no predicting the press. What interests editors from day to day can depend on many variables. Despite the unknowns, there is a process you can follow to vastly improve the […]