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Search Engine Optimization

Web Content is Evolving – are Your SEO Efforts Keeping Pace?

April 19, 2017 by Andrew Symes

When optimizing a website, content is (still) king. But recent trends are making it more challenging than ever to write search-engine-optimized content. Modern website designs – especially parallax scrolling websites – favour large imagery and video over paragraphs of text. Visitors’ attention spans are short, and mobile device users won’t spend time scrolling through lengths […]

Do online reviews “scare” you? Think again…

March 27, 2017 by Maria Ford

Many business owners are beginning to come to terms with the power of online reviews. Suddenly, businesses and leaders whose views on social-media-for-business once ranged from “ignorance is bliss” to “I can’t be bothered” and “it’s just a fad” are sitting up and paying attention. One business owner I was chatting with noted that, in the […]

The Art of the Landing Page

December 19, 2016 by Andrew Symes

Landing pages, which are individual web pages focused on a single topic, product, service, or promotion, are essential elements in both content marketing and online advertising strategies. The simplicity of modern content management systems (CMS) like WordPress has made it easy to generate these standalone pages, but not all landing pages are created equal! Here […]

Assessing the Value of Video Marketing in Your Strategy

November 14, 2016 by Maria Ford

As a marketer who works primarily with companies in non-consumer industries, I’m very interested in understanding if and how consumer-driven trends (like video, like social media) could be advantageous to my clients’ goals. In this blog, I dig into those impressive statistics to analyze if all that video-watching is something my clients can actually tap into – and to what degree.

SEO_Ottawa

Optimizing a Website is all About Demand, not Supply

August 16, 2016 by Andrew Symes

We offer search engine optimization (SEO) services in Ottawa and often hear the following questions from prospects: “Why doesn’t our site show up when I type this keyword into Google?” OR “When I type this keyword into Google, we’re everywhere. So why is no one visiting our website?” These questions highlight an important distinction between the […]

Search Engine Optimization Might Not be the Problem (or Solution)

January 5, 2016 by Andrew Symes

When organizations ask us for help with Search Engine Optimization, they often outline problems they are experiencing with their website by stating “Not enough people are finding us on the web,” or “Visits to our site are dropping.” While search engine optmization (SEO) can help you address those problems, it’s important to understand that your website’s struggles could actually be symptoms of larger issues that SEO (alone) can’t overcome.

Scrolling Parallax Sites: The Good, The Bad, and The Ugly

December 21, 2015 by Kaszas Marketing

“But your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.” Ian Malcolm, Jurassic Park 1 (the good one) In a new series of blogs, we’ll be looking at the role of a business website and how to make the most of yours – as […]

The Internet Miracle Diet

September 22, 2015 by Kaszas Marketing

“You, sir, are the scion of an ancestral procession of idiots stretching back to the Missing Link” Letter from Mark Twain to a snake oil salesman, circa 1905 This just in. Miracle diets don’t work. And yet, America alone spends 40 billion dollars a year on weight-loss products. That’s about the same size as the […]

MOBILEGEDDON! Will a bad mobile website hurt your search engine rankings?

May 19, 2015 by Andrew Symes

In April, 2015, Google rolled out a mobile-friendliness update to its search ranking algorithm that set the Internet abuzz. Search engine experts have jokingly referred to it as “Mobilegeddon,” “Mobilepocalypse,” or “Mobilenado,” (OK we made up that last one) but it has generated serious concern – and confusion – for many website owners. In short, […]

The Importance of Backlinks for Search Engine Optimization

January 19, 2015 by Andrew Symes

Whenever I talk with clients about search engine optimization (SEO) I make sure to point out that it isn’t a “set-and-forget” activity. Search habits, competitive activity, and search engine algorithms evolve constantly. That’s why it’s important to stay on top of the keywords your target audience uses to find you, the factors search engines use […]

Marketing Resolutions for 2015

January 4, 2015 by Maria Ford

It’s a New Year! Time to make adjustments and to try to do things better than you did last year. Personally, I’m going to make the effort to do a better job of not over-scheduling myself … we’ll see how well that goes! Now, how about some New-Year MARKETING resolutions? May I suggest you that […]

Content Marketing

Content: The Conversation You’re Not Having

June 2, 2014 by Kaszas Marketing

For the last 5 years or so, a lot of noise has been made about content marketing. For good reason. Content is one of the best ways to establish subject matter expertise and provide value to prospects & customers – regardless of their stage in the lead-to-revenue management process. As an added bonus, content supports […]

Are You Still Marketing Like it’s 2006?

April 7, 2014 by Andrew Symes

April marks my eighth year with Kaszas Marketing! In a recent team meeting, that milestone got us talking about the type of work we were doing in 2006, when I started, and we quickly realized how many tools, tactics, and technologies have changed since then.

Disorderly Conduct: Marketing and the Law of Entropy.

January 21, 2014 by Kaszas Marketing

The English vocabulary is filled with amazing words. I don’t count “shmeat” and “twerk” among them, despite their being recognized by the Oxford English Dictionary in 2013. But here is one word that is absolutely fascinating: Entropy. Entropy is used in many ways and in many contexts. It’s a staple of the scientific community and […]

Measuring Your Search Engine Performance: It’s Not (Just) About Your Rankings

December 9, 2013 by Andrew Symes

You may have already received the search engine optimization (SEO) pitch via e-mail: “For only $99 a month, we will improve all of your search engine rankings!”  The claims are often specific – “We’ll confidently get you to page 1 of Google!” – but one important point always seems to be missing from these pitches: […]

“You can pay me now, or pay me later”

November 14, 2013 by Kaszas Marketing

Website 101 – Rules of Engagement “You can pay me now, or pay me later” If you’re an advertising buff or a love-child of the sixties, chances are pretty good that you came across the FRAM Oil Filter commercials that ran in the early to mid-1970s. The earliest versions featured actor Walter Mathews as the […]

Is Your Marketing Team Performing Like a Jazz Band

Is Your Marketing Team Performing Like a Jazz Band?

August 21, 2013 by Kaszas Marketing

If the answer is “no”, this might be a good time to reconsider the tune. Jazz bands, like effective marketing teams, are tightly knit collectives of talent, known for their attention to detail and passion for their craft. Each member plays an integral role in the outcome; but, while each instrument has a beautiful sound […]

Social Media Image

Hate Social Media? The Web Doesn’t Care.

May 7, 2013 by Kaszas Marketing

– by Andre Danis In a recent meeting with a trusted client, the owner stated categorically that he did not “believe” in social media. He said that it was just another piece of useless drivel and that he would be damned if he started wasting time, effort and money supporting it. My reply to him […]

Image Optimization

Don’t Forget to Optimize Your Images!

April 12, 2013 by Andrew Symes

Optimized web content is just one component of a good search engine optimization strategy. In addition to using keyword-rich content and encouraging links from well-ranked websites, your website should include optimized imagery – especially if you produce a very “visual” product.

search engine optimization is not monkey business

SEO: the Most Tedious Job in the World

March 12, 2013 by Maria Ford

  Search engine optimization must be the most tedious job I can think of. The process of keyword research in particular is boring, repetitive, tedious, and leads a person down multiple branching pathways that are often unanticipated and un-budgeted. Sometimes, it feels like a monkey could do the job. But a monkey can’t do the […]