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Do online reviews “scare” you? Think again…

March 27, 2017 by Maria Ford

Many business owners are beginning to come to terms with the power of online reviews. Suddenly, businesses and leaders whose views on social-media-for-business once ranged from “ignorance is bliss” to “I can’t be bothered” and “it’s just a fad” are sitting up and paying attention. One business owner I was chatting with noted that, in the […]

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Outsourcing Social Media: What Can and Can’t be Done

January 24, 2017 by Andrew Symes

If your organization wants to participate in social media but lacks the internal resources to make it happen, there’s good news. Social media programs *can* be partially or completely outsourced to a third party. Through the social media management work we’ve done with clients, we’ve learned that there are certain tasks that lend themselves well […]

Assessing the Value of Video Marketing in Your Strategy

November 14, 2016 by Maria Ford

As a marketer who works primarily with companies in non-consumer industries, I’m very interested in understanding if and how consumer-driven trends (like video, like social media) could be advantageous to my clients’ goals. In this blog, I dig into those impressive statistics to analyze if all that video-watching is something my clients can actually tap into – and to what degree.

Social Media Management

3 Things to do Right Now if you Don’t Have a Corporate Social Media Account

October 3, 2016 by Andrew Symes

Before diving into the world of social media, we always encourage clients to take time to develop a strategy that’s appropriate for their business. While we never want clients to rush into social media, we DO think that organizations should secure accounts with the most popular social media properties at the earliest opportunity. Don’t Let […]

Social Media: what’s in it for me? (and how to prove it)

May 2, 2016 by Maria Ford

Here, I share the different types of benefits that different clients of ours are receiving from their social media programs. As you’ll see, there are a wide variety of potential benefits that will vary depending on your particular business and clientele.

“Using” Social Media is Different from “Doing” Social Media

February 29, 2016 by Andrew Symes

As more and more businesses make the decision to invest in social media marketing to share their content, publicize news, and interact with prospects and customers, we’ve noticed a trend. Many companies assign social media management to “younger” people more familiar with the ins and outs of the internet than their owners and managers. And, […]

Who Cares ABOUT US?

November 16, 2015 by Kaszas Marketing

Who Cares ABOUT US? “The human mind is capable of excitement without the application of gross and violent stimulants; and he must have a very faint perception of its beauty and dignity who does not know this.” – William Wordsworth One of the more debated subjects about web design, and other related marketing collateral for […]

Yes, Really! (It’s Holiday Greeting Time)

October 19, 2015 by Maria Ford

It’s time to think about your company’s holiday greeting. Why now? Because updating your contact list, having the greeting conceived, written, and designed; approved; printed (or posted to the web); signed by employees; and so on all takes time. Ideally, you’ll send them out 2-3 weeks before the holiday. Seasonal greetings are often overlooked as potentially […]

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Is Blogging Still Relevant?

March 9, 2015 by Andrew Symes

Over the past six months, I’ve seen the following phrases come up in my Twitter feed a few times: “Is it the end of a blogging era?” “Blogging is Dead.” “Why I Don’t Bother Blogging Anymore.” Many of these articles were prompted by a statement by Andrew Sullivan – who has been blogging since the […]

Marketing Resolutions for 2015

January 4, 2015 by Maria Ford

It’s a New Year! Time to make adjustments and to try to do things better than you did last year. Personally, I’m going to make the effort to do a better job of not over-scheduling myself … we’ll see how well that goes! Now, how about some New-Year MARKETING resolutions? May I suggest you that […]

Six Marketing Accounts You Should be Following

November 10, 2014 by Andrew Symes

While marketing’s core principles remain constant over time, tactics and tools can change quickly. Here are five marketing resources we follow closely to keep our knowledge and skills up to date:

Social Media Management

Social Media Strategy: Where You Went Wrong

August 14, 2014 by Kaszas Marketing

  I’m not going to make you wait for the answer. In fact, you probably already know the answer. You underestimated the effort required for an effective social media presence. I see this every day. You probably see this every day, too. How many accounts on Twitter, Facebook, Pinterest, Instagram, YouTube, etc. do you follow […]

A Must-Read: Marketing Automation Review from Forrester Research

February 5, 2014 by Kaszas Marketing

  Forrester Research recently released its Marketing Automation Review, a fantastic resource for those in marketing, sales, or business operations. (In October, I wrote a post titled, “Is Marketing Automation For You?” Before you delve into Forrester’s review, that post will serve as a good primer. ) I won’t rehash what Forrester has detailed so […]

Disorderly Conduct: Marketing and the Law of Entropy.

January 21, 2014 by Kaszas Marketing

The English vocabulary is filled with amazing words. I don’t count “shmeat” and “twerk” among them, despite their being recognized by the Oxford English Dictionary in 2013. But here is one word that is absolutely fascinating: Entropy. Entropy is used in many ways and in many contexts. It’s a staple of the scientific community and […]

Is Your Marketing Team Performing Like a Jazz Band

Is Your Marketing Team Performing Like a Jazz Band?

August 21, 2013 by Kaszas Marketing

If the answer is “no”, this might be a good time to reconsider the tune. Jazz bands, like effective marketing teams, are tightly knit collectives of talent, known for their attention to detail and passion for their craft. Each member plays an integral role in the outcome; but, while each instrument has a beautiful sound […]

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Hate Social Media? The Web Doesn’t Care.

May 7, 2013 by Kaszas Marketing

– by Andre Danis In a recent meeting with a trusted client, the owner stated categorically that he did not “believe” in social media. He said that it was just another piece of useless drivel and that he would be damned if he started wasting time, effort and money supporting it. My reply to him […]

Signs That You Use Social Media Too Much

March 27, 2013 by Maria Ford

Ever wonder whether the amount of time you spend on social media sites is excessive? This infographic will help you compare your social media usage to the U.S. population in general. But to simplify the question, I thought I’d offer a few certain warning signs that you’re spending too much time on social media: You […]

Google: Big Company, Small Thinker

March 14, 2013 by Maria Ford

  I’ve used Google Reader for years, in particular to track topics on the web of importance to our clients. Today, Google shut down this (free) and very popular application, meeting with widespread public outcries against the move. I also use Facebook, and there is always a great outcry when Facebook makes changes to the […]