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Assessing the Value of Video Marketing in Your Strategy

November 14, 2016 by Maria Ford

As a marketer who works primarily with companies in non-consumer industries, I’m very interested in understanding if and how consumer-driven trends (like video, like social media) could be advantageous to my clients’ goals. In this blog, I dig into those impressive statistics to analyze if all that video-watching is something my clients can actually tap into – and to what degree.

Why Hyundai’s New Luxury Brand Will Succeed

September 6, 2016 by Kaszas Marketing

“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos You may have heard by now that Hyundai plans to introduce a luxury brand à la Lexus in the near future under the name Genesis. Its flagship product will be the Genesis G90, a US$70,000 prestige sedan that […]

Of asterisks, crosses and disclaimers.

July 27, 2016 by Kaszas Marketing

“That fine print is so small it could hide behind an ant but still conceal an army of lawyers.” – Anonymous Do you ever read the disclaimers on printed ads? Better yet, can you? Typically the font size is so small it requires a magnifying glass if you’ve got anything less than perfect eyesight. And […]

How Speaking in the Language of your Customer Can Backfire

June 13, 2016 by Maria Ford

It’s generally well known that good marketing and communications speaks to the target audience in that audience’s own language. And while I do subscribe to that as a best practice, it can backfire in execution.

Unlocking YOUR Uniqueness

May 30, 2016 by Kaszas Marketing

They say that in life only two things are guaranteed: death and taxes. I’d like to propose a third. It’s guaranteed that everyone believes their industry and their business are unique. ..

Kardashians versus Kardassians. The Marketing of Science and the Science of Marketing

March 8, 2016 by Kaszas Marketing

“We’re hoping our research will yield a non-zero solution”. Some scientist, somewhere, being interviewed by the press For the longest time, there was a huge ditch around Waxahachie, Texas. In it were the remains of something called the Superconducting Supercollider (SSC). The SSC was meant to be a particle accelerator with roughly three times the […]

Channel Marketing: How to Leverage Marketing Communications to Get More from Your Channels

February 16, 2016 by Maria Ford

“We’re global! We’ve got channel partners all over the world!” Many of the companies we work with have a sales mix that includes both direct and channel sales. “Channel” refers to a third party that will represent and sell your products, and sometimes also support them, for a commission and/or mark-up. For many companies – […]

Of Coups, “Reatailers” and Blue Teeth

February 1, 2016 by Kaszas Marketing

“In this chthonian world the only thing of importance is orthography and punctuation. It doesn’t matter what the nature of the calamity is, only whether it is spelled right.” Henry Miller, Tropic of Cancer I’m getting old. And crusty. And with my aging condition I’ve developed indispensable rituals and habits, like grocery shopping at 7:00 […]

Search Engine Optimization Might Not be the Problem (or Solution)

January 5, 2016 by Andrew Symes

When organizations ask us for help with Search Engine Optimization, they often outline problems they are experiencing with their website by stating “Not enough people are finding us on the web,” or “Visits to our site are dropping.” While search engine optmization (SEO) can help you address those problems, it’s important to understand that your website’s struggles could actually be symptoms of larger issues that SEO (alone) can’t overcome.

Holiday Gift Ideas – Part 2

December 7, 2015 by Maria Ford

In Part 1 of this blog, I suggested three books as holiday gifts. In this Part 2 installment, I’m recommending some of our client’s products and services for holiday gifting ideas. For the DIY-er, Woodworker, Cabinet Maker… The iVAC Switch is a brilliant and simple device that anyone home renovator, do-it-yourselfer, or woodworker will love. The iVAC […]

Communication: One Thing Volkswagen Got Right

September 30, 2015 by Maria Ford

In the heat of the Volkswagen fraudulent diesel emissions crisis, there’s one thing the company got right: its communication. By swiftly admitting its error, Volkswagen has left no room for rumour, innuendo, speculation, or made-up tabloid-style stories. As a result, the company is able to get on with the inevitable: managing the fallout. Likewise, VW customers […]