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Video Marketing

Assessing the Value of Video Marketing in Your Strategy

November 14, 2016 by Maria Ford

As a marketer who works primarily with companies in non-consumer industries, I’m very interested in understanding if and how consumer-driven trends (like video, like social media) could be advantageous to my clients’ goals. In this blog, I dig into those impressive statistics to analyze if all that video-watching is something my clients can actually tap into – and to what degree.