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The Art of the Landing Page

December 19, 2016 by Andrew Symes

Landing pages, which are individual web pages focused on a single topic, product, service, or promotion, are essential elements in both content marketing and online advertising strategies. The simplicity of modern content management systems (CMS) like WordPress has made it easy to generate these standalone pages, but not all landing pages are created equal! Here […]

Will Your Online Store Pay for Itself?

January 18, 2016 by Maria Ford

In a new series of blogs, we’re looking at the role of a business website and how to make the most of yours – as well as some pitfalls to avoid. Read the others in this series, starting here. “Our website has to pay for itself. If it doesn’t generate x number of leads and y sales […]

Scrolling Parallax Sites: The Good, The Bad, and The Ugly

December 21, 2015 by Kaszas Marketing

“But your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.” Ian Malcolm, Jurassic Park 1 (the good one) In a new series of blogs, we’ll be looking at the role of a business website and how to make the most of yours – as […]

The Hidden Power of Your Website

August 9, 2015 by Maria Ford

A recent personal experience reminded me how a website can work in mysterious ways. In addition to Kaszas Marketing, I also have a part-time business in the world of partner dance. I recently attended a meeting with an organization in which my goal was to convince them to let me do a public event without my having […]