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What Is Marketing?

I Did Not Want the Matryoshka Dolls

September 20, 2016 by Maria Ford

This Summer, I traveled across Russia on the Trans-Siberian Railway. It was an epic trip. Many people asked me before I left, “Are you going to buy some Matryoshka dolls?” And I said no, it was not on my list of things to acquire in life. I generally don’t like little things, clutter, and kitsch … […]

Marketing and the Calories-in, Calories-out Myth

October 5, 2015 by Maria Ford

A few years ago, in a quest to figure out why I was living and eating healthy but still feeling terrible, I did a rigorous “elimination diet”. Although my goal wasn’t weight loss, that was one of the results. I wasn’t eating less, and I wasn’t consuming fewer calories. I was just eating different. That’s […]

The Much Misunderstood Marketing Function

February 3, 2015 by Kaszas Marketing

  “We have a deal with the banks. We don’t lend money and they don’t sell shoes.”- a former boss, circa 1974 More brilliant words were never spoken in business. This great statement was a favourite of my first boss. He used it whenever employees at the shoe store asked for advances on their paycheques. […]

Year in Review: Favourite Posts

December 15, 2014 by Maria Ford

  I’ve been looking back over our marketing blog posts from 2014 – these are my favourites! Some of them are ones that clients said inspired them. Some struck a chord with clients. Some are just my personal favourites. Enjoy this “year in review”: Holding on to Sameness …the pull of inertia is ever present. After […]

Marketing Doesn’t Waste Money. People Do.

September 29, 2014 by Maria Ford

“Marketing” frequently gets singled out for being a money pit. Why is that? Any time that you spend money without having a plan, a strategy, and some expertise in the area is a risk. How much money has been put towards R&D projects that turn out to be dead ends – unfeasible, unsalable? How about […]

Marketing Efficiency: Achieve More with Less Effort

August 25, 2014 by Andrew Symes

Everyone recognizes the benefits of an energy-efficient home. A similar reality can be found in marketing: a “marketing efficient” operation is one in which program execution becomes simpler to execute as time goes on and deliver the best possible bang for the buck.

Too Humble to Market Your Offering? Introverts Rejoice!

May 19, 2014 by Maria Ford

Sometimes we work with owner-managed companies – often very successful ones – that have hit a wall. They know they need to “do” Marketing to achieve growth or deal with new pressures in the market, but they tell us that they don’t like to “blow their own horns”. Well, I’m an introvert. In fact, at […]

Are You Still Marketing Like it’s 2006?

April 7, 2014 by Andrew Symes

April marks my eighth year with Kaszas Marketing! In a recent team meeting, that milestone got us talking about the type of work we were doing in 2006, when I started, and we quickly realized how many tools, tactics, and technologies have changed since then.

What You Need to Know About Marketing (But Didn’t Learn in School)

March 24, 2014 by Maria Ford

  If you have ever taken a “Marketing 101” course, you probably learned about The Four Ps of marketing: Product, Price, Place, and Promotion. While these four pillars do a good job of describing the scope of Marketing in a memorable way, there’s much else that isn’t taught in school. In this article, I hope […]

Marketing is a Series of Good Habits

July 16, 2013 by Maria Ford

  I think everyone has an idea about what Marketing is, particularly in these transparent times when brands and advertising messages are dissected and analyzed in popular media. But based on the experiences that we have at Kaszas Marketing, I would say that what nearly everyone who isn’t a (good) marketer fails to “get” is […]