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Aerospace Industries Association of Canada

Services Used

  • Search Engine Optimization
  • Marketing writing
  • Ongoing communications support
  • Award program development & writing
  • YouTube Channel creation

Project Summary

The Aerospace Industry Association of Canada (AIAC) and Kaszas Marketing began a long business relationship in 2008. The AIAC is a member-driven organization representing the aerospace industry in Canada and to the world. AIAC first engaged Kaszas to ensure that its new website would be found by Canadians and interested global visitors. Since that time, Kaszas has helped the organization write and edit web content, monthly newsletters, success stories and policy pieces designed to enhance and promote the aerospace industry.

Approach

Kaszas evaluated the AIAC’s previous website to offer content and search engine optimization suggestions for a new re-designed and updated website. In addition to providing a complete website search engine optimization (SEO) analysis and recommendations report to AIAC, Kaszas also edited existing web content and developed new content that helped AIAC speak to a broader audience.

One of the most important deliverables provided by Kaszas was the creation of Canadian aerospace success stories. Kaszas researched, interviewed and wrote a series of articles that outlined important moments, companies, and people in Canada’s aerospace history.

Impact

Since the launch of the new website, visits have steadily increased with visitors viewing an average of 5 pages per visit. More than half of all visitors to the site come from search engines due to the website being well placed online for key aerospace terms, and AIAC continues to turn to Kaszas for ongoing writing, editing and website analytics services. The Canadian aerospace success stories are one of the most visited areas of the website and are prominently featured on the website’s homepage.

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