Our Clients

West End Kids

Services Used

• Website Optimization
• Promotional Marketing Writing

Project Summary

After running a successful bricks-and-mortar children’s clothing store for more than 12 years, West End Kids of Ottawa wanted to start selling its merchandise online via an e-commerce enabled website. To ensure that its site would be found in online searches by Ottawa residents and shoppers across Canada, Internet agency Industrial Media tapped Kaszas Communications for search engine optimization services.

Approach

Worked with Industrial Media to understand West End Kids, its goals and its clientele

Performed keyword/phrase research to determine the most popularly searched children’s clothing terms on the web for the merchandise offered by West End Kids

Developed a shortlist of keywords for West End Kids to “own” on the web

Keyword-optimized the new site’s content, navigation items and HTML code

Impact

Combined with Industrial Media’s best-practices implementation and development of the site, our content optimization activities almost immediately brought in visitors from across Canada – visitors who would never have discovered the store’s previous website

West End Kids was taking online orders within a week and continues to see significant growth in the online portion of its business

The website is listed on the first page of Google search results for a number of popular search terms referencing children’s clothing in Canada