Freebies

Having the right tools at your disposal can dramatically improve the quality of your marketing communications. To that end, we've listed a selection of our favourite marketing templates, tips, and how-to papers, below. If you think they might be useful to you, you can download them for free. Current contents include:

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Blogging For Business: Tap Into New Markets and Reach Buyers One-On-One

This is an April, 2005 presentation directed at CEOs who are interested in blogging for business reasons. Kaszas Communications President, Maria Ford, can tailor this and other presentation topics to your group's needs.

Communications Delta Tracker

This worksheet will help you prepare for a Messaging Tune-Up by tracking the deltas between what you have currently, and what you need. Simply check off the appropriate box for each item. This exercise can (and should) be completed for product/service lines, corporate messaging, specific marketing programs, etc.

Once complete, bring the form to a meeting with Kaszas Communications to discuss the next steps in improving your communications!

Key Message Checklist

Is your marketing and communications effectively leveraging and communicating a concise, well-planned set of key messages? By focusing on a defined set of messages and using them as a foundation for all your communications activities, you create a powerful brand engine that significantly increases “bang for your buck” in marketing efforts.

This checklist is designed as a litmus test for the quality and effectiveness of your organization’s key messages. When we work with clients, Kaszas Communications bases all communications strategies on well-defined key message and positioning strategies, which we develop in close concert with a client’s key management teams.

Living Communications Plan Template

A living communications plan is flexible and adaptable to change. When used in conjunction with an appropriate messaging & positioning strategy, a living communications plan becomes a rallying point for all stakeholders in an organization's marketing and communications activities.

Every living comms plan is different, but this template will help you get started with yours!

Marcom Audience Profile

We are all people first. The first step in any attempt at successful marketing communication must be to consider, analyze and understand your target audience(s) at a human level: What motivates them? What influences their decisions? What unique channels of communication can you use to reach them that the competition isn’t taking advantage of?

This Marcom Audience Profile template provides a starting point for thinking about the audience to whom you want to send a marketing message. In our work, Kaszas Communications consults with clients to analyze target audience(s) in detail and establish communications strategies that will reach each audience effectively.

Marketing Collateral Definitions

If you’ve ever spent more time in a meeting debating the definition of a datasheet rather than gathering information to write it, then you’ll appreciate the value of this document.

This list names, describes, defines and states the target audience for 30 unique collateral types, from corporate to marketing, technical and product documents. Communications strategies developed by Kaszas Communications can include tailored definitions of an organization’s core collateral pieces, and can provide content templates to help ensure collateral is written as consistently as it is designed.

Press Release Audience Profile

Rather than focusing on the interests of the news-making organization, an effective press release focuses on the meaning the news will have for its readership.

This Audience Profile template is a starting point for developing a “character sketch” of the audience(s) you hope will read and respond to your news announcement. In our work, Kaszas Communications consults with clients to analyze target audience(s) in detail and establish communications strategies that will reach them effectively.

Press Release Checklist

“News may be true, but it is not truth, and reporters and officials seldom see it the same way” — newsman James Reston wrote this in 1966 and it still holds today. How can you get your news read — and covered — by the press?

This checklist can help, providing you with key points to consider when planning, writing and formatting a press release. Through in-house training, writing services and course offerings, Kaszas Communications helps technology-based organizations substantially improve the effectiveness of their public relations efforts.

Search Engine Optimization White Paper

White paper explaining how search engines identify a web site as relevant in a search, and steps to take to optimize your site content for better performance on search engines.

Technical Report Audience Profile

Successfully reporting technical information in a business setting demands an understanding of the audience for which the report is attended. What do they already know about the subject matter? What do they want to know? And who influences their opinions?

This audience analysis is designed to get you started on a technical report, be it a technology recommendation, problem investigation or a response to an RFP. In our work, Kaszas Communications consults with clients to analyze target audience(s) in detail and establish communications strategies that will reach each audience effectively.