Websites of Note
Advertising Terminology (advertising.utexas.edu/research/terms/)
if you need to bone-up on the terminology that creative agencies use, visit this comprehensive online dictionary of terms from the Department of Advertising at the University of Texas. And, the department�s root web site (http://advertising.utexas.edu/) is full of marketing resources.
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Canada Post (http://www.canadapost.com/business/default-e.asp)(Business Services Page)
Canada Post's website includes great resources useful in planning and executing direct-mail marketing campaigns.
How People Read a Web Page (http://www.poynterextra.org/eyetrack2004/main.htm)– Eyetrack III(Report)
Eyetrack III observed 46 people for one hour as their eyes followed mock news websites and real multimedia content. This article provides an overview of what was observed.
Marketing Mentors (www.marketingprofs.com)
“Marketing know-how from professionals and professors” — a fabulous, well-written resource on various marketing and particularly marketing communications topics. Focuses in particular on e- and online marketing.
Marketing Sherpa (http://www.marketingsherpa.com)
A fantastic, rich, high-quality resource for marketers and marketing communicators.
Marketing Wisdom (www.writespark.com/)
The "Links" section this site offers is a wealth of information about many marketing topics, from branding to direct marketing to research and more.
Meaning & Origin of Phrases (http://www.phrases.org.uk/)
Learn why your buddy said, "hair of the dog" this morning before he took a drink, or verify that you're using English idioms correctly in your next presentation.
Ontario Online (http://ontarioonline.ca/)
Business Directory for the province of Ontario, Canada.
Ottawa-Carleton Research Institute (OCRI) (www.ocri.ca)
OCRI is one of Canada's most successful partnership organizations. We are the rallying point for business, education and government to advance Ottawa's globally competitive knowledge-based economy.
Pew Internet & American Life Project (http://www.pewinternet.org/)– Pew Internet(Various Reports)
The Pew Internet & American Life Project produces reports that explore the impact of the Internet on families, communities, work and home, daily life, education, health care, and civic and political life. These are fascinating and informative reports about topics such as: Internet use, blog use and readership, technology adoption (VOIP, wireless, broadband) and much more.
Visual Thesaurus (http://www.visualthesaurus.com)– Thinkmap
An excellent creative tool and a great tool for writers! The Visual Thesaurus ushers you into an interactive world of word associations - much more effective than a print-based Thesaurus in our opinion.
Web Accessibility (www.w3.org/TR/1999/WAI-WEBCONTENT-19990505/)
The World Wide Web (W3) organization’s guidelines for web sites that are accessible to a wide range of users.
