Marketing Communications Strategies

A marketing communications strategy based on market and customer research is the foundation of devising a strong offer model and effective approach to communicating a message that will compel buyers to act.

Kaszas Communications offers these strategic marketing communications services:

Marketing Messaging and Positioning

A Kaszas Communications positioning and marketing message strategy can be thought of as a storyboard that maps out how your business will tell its story. It is the framework for communicating the value you offer, and within which all communication - both written and graphical - is implemented.

Our marketing messaging and positioning service includes:

• Competitive Communications Analysis: an analysis of your top competitors' communications and positioning that insightfully identifies your best competitive opportunities as well as competitive quagmires. This valuable third-party view of your market is summarized in a written report and a competitive matrix. We present it all to you and your team along with our recommendations for moving forward.
• Target Audience Analysis: we will interview 5-9 of your clients and/or create a survey to derive important information from them. Our findings will help guide us as we better define your market segments, profile the decision makers within those segments, their real needs and the language they use to articulate those needs. This results in communication and key message strategies that effectively speak to those target audiences and provides you with critical insight to your customers. You’ll receive a written summary, typed interview transcripts and our recommendations for moving forward.

Key Message Strategy: a documented hierarchy of key messages to underlie all your marketing and communications activities - this document will become your roadmap for all marketing communications activities. Includes vision, mission, value proposition(s), product/service boilerplates, vertical marketing positioning statements and more

We are also able to provide implementation services. Working closely with our network of preferred vendors - including graphic designers, web and multimedia developers, public relations specialists and others - we can provide a single point of contact for complete execution of your new marketing communications strategy.

Virtual Marketing Manager

The Kaszas Virtual Marketing Manager (VMM) service is exclusive to existing .Kaszas clients who have been through our Messaging and Positioning Process. Clients who are looking for integrated marketing communications management but lacking the need or the budget for a full-time marketing employee will find the VMM service invaluable. It offers the benefit of experienced, integrated marketing communications management without the overhead of an employee.

A Kaszas Virtual Marketing Manager provides integrated management of:

Living marcoms plan Content, design, development, layout, printing, approvals Marketing content Marketing design, brand, look and feel Communications programs Event communications Partner communications Collateral development and maintenance Print management Online marketing