Customer Interviews

To truly know your customers you must understand their wants, needs, pain points and reasons for doing business with you. To communicate effectively with them, you need to understand their language and where they think you fit within their overall concerns.

A solid understanding of your current customer base helps implement marketing programs that attract appropriate prospects and convert them into profitable customers. Our acclaimed marketing journalism approach asks the right questions and gets the answers you need to create audience-focused marketing communications materials with impact.

Customer Interview Sessions
In person or over the phone, Kaszas Communications will ask your customers the questions you can’t (or won’t!) to learn their thoughts on your company, your products and your marketplace. Our in-depth customer interviews provide valuable insight into your customers’ true motivations, likes and dislikes.

Stakeholder Discovery Sessions
Based on your needs and corporate dynamics, Kaszas Communications also offers one-on-one or team based stakeholder discovers sessions. We meet with your key stakeholders to explore your ideas, experiences and challenges in meeting your business and marketing goals. This process achieves stakeholder buy-in and, when combined with other strategies, neutralizes strong opinions with solid third-party research. This service includes pre-research and meeting preparation, all required discovery session(s) and a report covering the outcomes and our recommendations.