Key Message Hierarchy

A Kaszas Communications positioning and key message hierarchy can be thought of as a storyboard that maps how your business will tell its story. It is the framework for communicating the value you offer, and within which all communication - both written and graphical - is implemented.

Using a key message strategy you can create high-impact marketing through the consistent repetition of effective messages. It is an effective tool for rallying an organization around a common goal and brand, and helps to keep all creative work on track.

Having a documented key message hierarchy at hand enables you to:

• Create effective marketing programs at low cost - by exploiting the power of consistency and repetition to create momentum across all efforts
• More rapidly develop, get buy-in for and implement effective communication programs and tactics
• Effectively target and appeal to key audiences with messages refined for each audience
• Refer back to a clearly defined roadmap every time a new communication needs to be developed - this includes communication to a new audience or about a new offering
• Rapidly ramp-up new sales, marketing or communication personnel - get everyone "singing from the same songbook"
• Quickly educate new agencies about the company's brand and guidelines for communication and design
• Present a strong marketing communication strategy as a key component of the business and marketing plan

A solid communications and messaging strategy saves time, money and mistakes over the long term. It's the best marketing investment that you can make.

Contact us today for more details, and for our rate card.