Tag Archive for "branding" - Kaszas Marketing & Communications Menu


It Comes Down to Trust

September 12, 2017 by Andrew Symes

In August 21st, 2017, millions of people stepped outside to watch the moon block the sun’s light. In preparation for the solar eclipse, many people in North America bought special solar eclipse glasses to protect their vision. Unfortunately, some who purchased glasses on the Internet learned that their glasses were counterfeit and potentially unsafe to use.

What Star Wars: The Force Awakens can Teach us About Marketing

April 4, 2016 by Andrew Symes

As the fastest movie to hit $2 Billion in box office revenues, Star Wars: The Force Awakens was a worldwide phenomenon in 2015. With the Blu-ray set to be released this week, we’re taking a look at a few of the many things the movie did right – and what that can teach us about marketing.

Who are you?

“Who are you and how did you get in here?”

March 11, 2014 by Kaszas Marketing

  “I’m a locksmith. And, I’m a locksmith.” Ah, Police Squad. Who would have thought I would be able to use a quote from that classic comedy in a blog post about identifying business differentiators? But there it is. At Kaszas Marketing, one of the things we are recognized for is our exceptional messaging and positioning […]

How a Messaging Platform Evolves in the Real World

March 6, 2013 by Maria Ford

It’s always been my contention that an effective (i.e. well researched and well executed) messaging platform is flexible enough to tolerate the ongoing evolution that occurs in business. For reasons of confidentiality I have not felt comfortable writing in detail about any particular client’s messaging evolution, but the re-branding of Kaszas Communications to Kaszas Marketing […]