Tag Archive for "Ottawa" - Kaszas Marketing & Communications Menu


The Top 5 Times to Use an Infographic

October 17, 2017 by Andrew Symes

As part of our content writing, we’re always looking for opportunities to transform text to graphics. Infographics are powerful because they present key information in a way that is succinct, visual, and easy to share.

Not Everyone Uses a Website the Way You Do

May 16, 2016 by Andrew Symes

If you’ve ever been involved in writing, developing, or designing a website, you’ve probably heard every opinion under the sun about how the site should look and function. Everyone uses websites, and we all have opinions on what we love (and don’t love) about a site. The objections and suggestions you’ll hear are absolutely correct…for the person stating them. But as marketers, it’s our job to separate how WE might use a website from how its intended USERS will.

What Star Wars: The Force Awakens can Teach us About Marketing

April 4, 2016 by Andrew Symes

As the fastest movie to hit $2 Billion in box office revenues, Star Wars: The Force Awakens was a worldwide phenomenon in 2015. With the Blu-ray set to be released this week, we’re taking a look at a few of the many things the movie did right – and what that can teach us about marketing.

blogging ottawa, ottawa blog

Is Blogging Still Relevant?

March 9, 2015 by Andrew Symes

Over the past six months, I’ve seen the following phrases come up in my Twitter feed a few times: “Is it the end of a blogging era?” “Blogging is Dead.” “Why I Don’t Bother Blogging Anymore.” Many of these articles were prompted by a statement by Andrew Sullivan – who has been blogging since the […]

Are You Still Marketing Like it’s 2006?

April 7, 2014 by Andrew Symes

April marks my eighth year with Kaszas Marketing! In a recent team meeting, that milestone got us talking about the type of work we were doing in 2006, when I started, and we quickly realized how many tools, tactics, and technologies have changed since then.

Improve Your Search Engine IQ

October 21, 2007 by Kaszas Marketing

With the kids back in school, there’s more time to focus on your own learning. Below you’ll find five exercises – one for each workday in the week – designed to boost your search engine IQ. You can also download our “Maintaining a Search-Engine-Optimized” white paper, which elaborates on these methods and tactics to improve […]