Tag Archive for "SEO Ottawa" - Kaszas Marketing & Communications Menu

SEO Ottawa

Web Content is Evolving – are Your SEO Efforts Keeping Pace?

April 19, 2017 by Andrew Symes

When optimizing a website, content is (still) king. But recent trends are making it more challenging than ever to write search-engine-optimized content. Modern website designs – especially parallax scrolling websites – favour large imagery and video over paragraphs of text. Visitors’ attention spans are short, and mobile device users won’t spend time scrolling through lengths […]


Optimizing a Website is all About Demand, not Supply

August 16, 2016 by Andrew Symes

We offer search engine optimization (SEO) services in Ottawa and often hear the following questions from prospects: “Why doesn’t our site show up when I type this keyword into Google?” OR “When I type this keyword into Google, we’re everywhere. So why is no one visiting our website?” These questions highlight an important distinction between the […]

Search Engine Optimization Might Not be the Problem (or Solution)

January 5, 2016 by Andrew Symes

When organizations ask us for help with Search Engine Optimization, they often outline problems they are experiencing with their website by stating “Not enough people are finding us on the web,” or “Visits to our site are dropping.” While search engine optmization (SEO) can help you address those problems, it’s important to understand that your website’s struggles could actually be symptoms of larger issues that SEO (alone) can’t overcome.

The Importance of Backlinks for Search Engine Optimization

January 19, 2015 by Andrew Symes

Whenever I talk with clients about search engine optimization (SEO) I make sure to point out that it isn’t a “set-and-forget” activity. Search habits, competitive activity, and search engine algorithms evolve constantly. That’s why it’s important to stay on top of the keywords your target audience uses to find you, the factors search engines use […]

Measuring Your Search Engine Performance: It’s Not (Just) About Your Rankings

December 9, 2013 by Andrew Symes

You may have already received the search engine optimization (SEO) pitch via e-mail: “For only $99 a month, we will improve all of your search engine rankings!”  The claims are often specific – “We’ll confidently get you to page 1 of Google!” – but one important point always seems to be missing from these pitches: […]

SEO Ain’t What it Used to Be!

March 5, 2013 by Andrew Symes

When Kaszas first offered search engine optimization (SEO) services, it was mainly about the content. We researched optimal keywords on behalf of customers and included them in the body text, headings and metadata of all web content we wrote. While these “on-site” factors still play an important role in optimizing a website, off-site components are […]