Tag Archive for "SEO" - Kaszas Marketing & Communications Menu


Web Content is Evolving – are Your SEO Efforts Keeping Pace?

April 19, 2017 by Andrew Symes

When optimizing a website, content is (still) king. But recent trends are making it more challenging than ever to write search-engine-optimized content. Modern website designs – especially parallax scrolling websites – favour large imagery and video over paragraphs of text. Visitors’ attention spans are short, and mobile device users won’t spend time scrolling through lengths […]

Content Marketing

Content: The Conversation You’re Not Having

June 2, 2014 by Kaszas Marketing

For the last 5 years or so, a lot of noise has been made about content marketing. For good reason. Content is one of the best ways to establish subject matter expertise and provide value to prospects & customers – regardless of their stage in the lead-to-revenue management process. As an added bonus, content supports […]

Measuring Your Search Engine Performance: It’s Not (Just) About Your Rankings

December 9, 2013 by Andrew Symes

You may have already received the search engine optimization (SEO) pitch via e-mail: “For only $99 a month, we will improve all of your search engine rankings!”  The claims are often specific – “We’ll confidently get you to page 1 of Google!” – but one important point always seems to be missing from these pitches: […]

Image Optimization

Don’t Forget to Optimize Your Images!

April 12, 2013 by Andrew Symes

Optimized web content is just one component of a good search engine optimization strategy. In addition to using keyword-rich content and encouraging links from well-ranked websites, your website should include optimized imagery – especially if you produce a very “visual” product.

SEO Ain’t What it Used to Be!

March 5, 2013 by Andrew Symes

When Kaszas first offered search engine optimization (SEO) services, it was mainly about the content. We researched optimal keywords on behalf of customers and included them in the body text, headings and metadata of all web content we wrote. While these “on-site” factors still play an important role in optimizing a website, off-site components are […]

Is Your Website Done?

September 24, 2008 by Andrew Symes

If you answered “yes” to that question, it’s time to ask yourself another question: What am I doing wrong? That’s because a good website is a living, evolving entity. The days when a website was simply an “online brochure” are long past. Users’ expectations of a website – and a search engine’s criteria for ranking […]

Improve Your Search Engine IQ

October 21, 2007 by Kaszas Marketing

With the kids back in school, there’s more time to focus on your own learning. Below you’ll find five exercises – one for each workday in the week – designed to boost your search engine IQ. You can also download our “Maintaining a Search-Engine-Optimized” white paper, which elaborates on these methods and tactics to improve […]