Tag Archive for "social media" - Kaszas Marketing & Communications Menu

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Social Media Marketing…Five Years Later

May 17, 2017 by Andrew Symes

In May, 2012, we blogged about whether small- and mid-sized companies should engage in social media. The medium was still new and clients were mainly asking “What is it?” and, “Should we?” While many of our thoughts from 2012 are still relevant today, the business value of social media has become more clear with time, […]

Social Media Management

3 Things to do Right Now if you Don’t Have a Corporate Social Media Account

October 3, 2016 by Andrew Symes

Before diving into the world of social media, we always encourage clients to take time to develop a strategy that’s appropriate for their business. While we never want clients to rush into social media, we DO think that organizations should secure accounts with the most popular social media properties at the earliest opportunity. Don’t Let […]

Social Media: what’s in it for me? (and how to prove it)

May 2, 2016 by Maria Ford

Here, I share the different types of benefits that different clients of ours are receiving from their social media programs. As you’ll see, there are a wide variety of potential benefits that will vary depending on your particular business and clientele.

A Must-Read: Marketing Automation Review from Forrester Research

February 5, 2014 by Kaszas Marketing

  Forrester Research recently released its Marketing Automation Review, a fantastic resource for those in marketing, sales, or business operations. (In October, I wrote a post titled, “Is Marketing Automation For You?” Before you delve into Forrester’s review, that post will serve as a good primer. ) I won’t rehash what Forrester has detailed so […]

Social Media Marketing: Should We?

May 1, 2012 by Maria Ford

With increasing frequency, we are asked by small- and mid-sized companies about social media marketing. The two most common social media properties we are asked about are Facebook and Twitter. The two most common questions we’re asked about social media are: “What is it?” and, “Should we?” Because those two questions cancel each other out (if you don’t […]